Articles
Tag: dxs
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CMSWire's Top 15 Digital Experience Stories of 2016
CMSWire advanced its reputation as a leader in the digital experience space this year at its second annual DX Summit in November.
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Vicki Sundstrom: Digital & Interactive Signs Guide You to Better CX
Vicki Sundstrom has spent much of her career addressing the formidable task of better experiences for airport passengers. It’s no easy undertaking: As novelist Anthony Price has observed, "the devil himself probably redesigned hell in the light of the information he had gained from observing airport layouts." But Sundstrom,
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My Broken Digital Experience #DXS15
CHICAGO -- Twas the night before the DX Summit, and all through the house ... was a husband who had a poor digital experience. All said husband wanted was a quick experience ordering perfume for his wife on his laptop.
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How Mature is Your Digital Experience? #DXS15
Quick — think of a modern organization — of any size — without a web presence. Hard to do, no? So when we try to pinpoint where organizations are with digital experience, it’s safe to say they’re all on the path. Digital Experience is the range of tools and processes
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CMSWire Tweet Jam: Creating the CX Organization #CXMChat
What's the key to a successful business? Make your customers happy. It sounds simple, but that underscores all of the effort that goes into providing great customer experiences again and again.
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Why the CX Discussion Keeps Returning to Culture
It's been interesting to watch customer experience mature. The customer experience concept was born out of work consultants did across disciplines, including marketing, operations and customer service/support. They recognized that by understanding the lifecycle expectations customers had around value, trust, engagement and products, businesses could improve their performance.
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Isn't It Time for Better Customer Experiences? #DXS15
Imagine you and I are walking down the street and we’re talking on our cell phones. We’re having a great time catching up about family and friends and what’s going on at work.
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Don't Let Silos Destroy the Customer Experience
Every company has silos. They separate people from each other and from information — and generally speaking, the bigger the company, the bigger the silos. They can exist along regional, country, business unit, product team or other lines. Silos can even influence your digital operations.
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Data Takes the Guesswork out of Customer Experience
Digital analytics are creating petabytes of new first- and third-party consumer insights on a daily basis. Improved data collection strategies mean that consumer activity can be tracked across multiple channels, both online and off — from initial impression through conversion and beyond.
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Be a Customer Experience Champion
According to recent research, 75 percent of business executives say they want their companies to become customer experience (CX) leaders. That should come as no surprise, given the mounting evidence that CX drives revenue growth in most industries. But by definition, only a handful of companies can actually be
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