Articles
Tag: ethics
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Can Marketers Use AI-Generated Synthetic Media for Good?
While the potential to use digitally-augmented and deep fake marketing content might be fun to daydream about, there's a dark side and it’s very real.
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Let 'Ethical by Design' Guide Your Use of Consumer Data
When it comes to today’s consumer data wars, the prize goes to the businesses that are ethical.
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How to Have Ethical Oversight Without an Ethics Committee
Establishing an AI ethics committees is not easy, just ask Google, but there are other options to ensure your AI projects succeed.
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Is It Time for Your Organization to Form an AI Ethics Committee?
Google tried and failed to establish one. Maybe you can do better. The real question is, is it even time to try?
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Is Data Ethics an Oxymoron? Customers Don't Think So
Attention C-Suite: If you make only one New Year’s resolution, make it this: use personal data intelligently, transparently and ethically.
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3 Modern Marketing Ethics Traps to Avoid
Pitfalls marketing leaders should monitor carefully in both their teams and themselves to ensure they stay on the ethical high road.
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2018 in Review: A Year of Technology Reckonings
2018 is when yesterday’s altruistic internet billionaires were unmasked for what they really are: tenacious rivals in a highly-competitive & lucrative business.
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The Dark Side of Simplicity
Stripping away complexity is great. But making it simple just so as people will spend more and more of their time and money is unethical.
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Establishing AI Ethics in Marketing
An exploration of the importantance of establishing ethics in artificial intelligence and marketing.
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Data-Privacy Regulations: Marketing Symptom, Setback and Solution
Data-privacy regulations present the best solution to marketing's 'insatiable hunger for personal data.'
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Ethical Data Practices in a Chaotic, Complex World
Businesses need data to inform their decisions. Individuals who provide their data need reassurances it won't be abused. So how can we engender trust?
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The Next Frontier for IT: AI Ethics
The IT industry has been lagging in examining questions of ethics in technology. That has to change.
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Technology Addiction's Impact Grows, Both In and Out of the Workplace
Dr. Paul Root Wolpe discusses the impact and implications of social technologies on our work and private lives.
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6 Considerations For Marketers Working With Facebook
In light of Facebook's recent data woes, we caught up with experts who offer these considerations for those marketers working with Facebook and other platforms.
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