Articles
Tag: experience
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What Skills Do Customer Experience Managers Need?
An effective CX program depends in no small part on having the right manager in place to lead the way.
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'Tis the Season to Engage With Video
To cater to customers’ digital preferences, brands are looking to video as an increasingly popular “brand distribution” vehicle across online channels.
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Does Your Organization Need a Customer Data Platform?
What is a customer data platform (CDP), and why do brands need one now more than ever? We turn to industry experts to find the answers.
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DX Summit 2019 Attendees Share Customer Experience, Marketing Challenges
We caught up with four attendees of the DX Summit to discuss marketing and customer experience challenges.
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How B2B SaaS Powers Enterprise Digital Transformation
B2B SaaS technology is the driving force behind digital transformation and digital innovation.
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Trying to Define a Digital Customer Experience? A Visit to the Pub Can Help
Should you be creating an effective strategy for your digital customers, or an effective digital strategy for all your customers?
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Leveraging the Power of Online Reviews
Online reputation matters, customer reviews figure into search engine results, and poor reviews result in fewer views and less visibility.
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Jonah Berger: Make Marketing Part of the Experience, Not an Interruption
Jonah Berger discusses what makes one customer experiences more engaging than another in this DX Leaders Interview
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SMS Marketing Is Making a Comeback
Is the humble text better than the email? Marketing experts discuss the re-emergence of SMS marketing.
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Design Thinking Isn’t User Experience
Design thinking is everywhere, but definitions and interpretations vary.
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This Is Your Brain 'On Sale'
The end of year consumer is far more impulsive a buyer than the consumer at other times of the year.
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Katrina Schiedemeyer: Develop Non-CX Talent as VoC Program Ambassadors
Katrina Schiedemeyer of Oshkosh shares her best-practice advice on building a VoC program and explains the complementary role employee engagement plays.
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Are Your Web Metrics Reliable?
Many digital teams are unaware of what's actually happening on their website or app, which is one more reason why you need to observe your customers regularly.
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Poor Customer Experience? It's Probably Not Your Technology's Fault
The question isn't just how do companies create an optimal DX, but how can companies create and maintain positive interactions in an omnichannel world?
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