Articles
Tag: first party data
-
Intent Data Explained: Types, Sources, Tracking and Scoring
There’s no getting around it: Intent data is complex.
Continue reading...
-
It’s Not an Ad, It’s an Individualized Human Experience
What does “a real relationship with the consumer” feel like in the digital world, especially when consumer privacy is a growing concern?
Continue reading...
-
When Will Marketers Master Personalization?
Customer behavior continues to be significantly impacted by the pandemic, and it will likely never return to pre-pandemic norms.
Continue reading...
-
Creating a More Progressive Digital Marketing Strategy
Marketing teams are under pressure to stand out from their peers at a time where the proliferation of consumer platforms is complicating outreach efforts.
Continue reading...
-
Enhancing Your One-to-One Personalization Efforts
How using zero- and first-party data to personalize digital marketing campaigns across all platforms can boost customer loyalty.
Continue reading...
-
Email Marketing’s Increasing Role as Third-Party Cookies Disappear
Five ways email marketing’s role will grow as priorities shift in response to the sunsetting of third-party cookies.
Continue reading...
-
Google Gave Us a Reprieve on Cookies. My Advice? Don't Take It
The organizations that see Google's delay as a chance to transform and ready their business for the future are going to win the next decade, pure and simple.
Continue reading...
-
How Marketers Can Innovate Without Third-Party Cookies
Most marketers have relied on third-party cookies to fuel their acquisition funnel but now they are are finding better ways to personalize content.
Continue reading...
-
Empathy at Scale: The Secret to Building Real Connections with Customers
A few core elements help brands deliver personalized communications that feel truly human.
Continue reading...
-
As Google FLoC Trial Rolls Out, What's a Marketer's Next Move?
Google has begun to roll out FLoC trials as a cookie alternative. How should marketers be preparing for what comes next?
Continue reading...
-
Forget the Cookie and Get Out of Walled Gardens: Focus on Marketing Fundamentals
Google’s announcement that it will stop supporting any kind of third-party ID will hopefully serve as a wake-up call for brands.
Continue reading...
-
How Apple and Google’s Tracking Rules Are Impacting Advertisers and Marketers
Apple and Google each announced changes that will have the effect of limiting the ability of apps and websites to track users online and through mobile apps.
Continue reading...
-
The Demise of the Cookie and the Rise of First-Party Data
We live in a world where our every digital interaction is recorded, sometimes with our consent and at other times, without our knowledge.
Continue reading...
-
CX Decoded Podcast: Marketing in a Cookie-Less World
In our latest CX Decoded Podcast, we discuss how marketers can adapt to the inevitable demise of cookies and the move to first-party data strategies.
Continue reading...
Displaying 1-14 of 15