Tag: first party data

Bracing for a Cookieless Future and the Age of the Self-Service Buyer

Why It’s Time to Embrace Employee Experience

How Retail Media Is Powering Smarter Contextual Marketing

5 Targeting Recommendations for a Post-Cookie World

Tableau Introduces Tableau Cloud, Oracle Updates Oracle Service, More CX News

TRAK Data Launches Marketing Data Platform, ON24 Releases Updates, More

The Future of Personalization and 1st Party Data

From First-Party to Zero-Party Data

Simon Data and Snowflake Join Forces to Make Customer Data Marketable

The 3 Key Components of a First-Party Data Strategy

5 Actions Marketers Can Take to Prepare for Google Topics API for Privacy Sandbox

How to Personalize Your CXM Strategy