Articles
Tag: first party data
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Email Marketing’s Increasing Role as Third-Party Cookies Disappear
Five ways email marketing’s role will grow as priorities shift in response to the sunsetting of third-party cookies.
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Google Gave Us a Reprieve on Cookies. My Advice? Don't Take It
The organizations that see Google's delay as a chance to transform and ready their business for the future are going to win the next decade, pure and simple.
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How Marketers Can Innovate Without Third-Party Cookies
Most marketers have relied on third-party cookies to fuel their acquisition funnel but now they are are finding better ways to personalize content.
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Empathy at Scale: The Secret to Building Real Connections with Customers
A few core elements help brands deliver personalized communications that feel truly human.
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As Google FLoC Trial Rolls Out, What's a Marketer's Next Move?
Google has begun to roll out FLoC trials as a cookie alternative. How should marketers be preparing for what comes next?
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Forget the Cookie and Get Out of Walled Gardens: Focus on Marketing Fundamentals
Google’s announcement that it will stop supporting any kind of third-party ID will hopefully serve as a wake-up call for brands.
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How Apple and Google’s Tracking Rules Are Impacting Advertisers and Marketers
Apple and Google each announced changes that will have the effect of limiting the ability of apps and websites to track users online and through mobile apps.
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The Demise of the Cookie and the Rise of First-Party Data
We live in a world where our every digital interaction is recorded, sometimes with our consent and at other times, without our knowledge.
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CX Decoded Podcast: Marketing in a Cookie-Less World
In our latest CX Decoded Podcast, we discuss how marketers can adapt to the inevitable demise of cookies and the move to first-party data strategies.
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A Look at Marketing's Biggest Data Challenges of the 2020s, Part 2
In part 2 of our breakdown of what will be critical for marketers throughout the next decade, we look at data accuracy, exclusivity & legal permissions.
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