Articles
Tag: general data protection regulation
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2 Years Later: How Has GDPR Affected Your Marketing?
Marketers discuss the impact of GDPR on their marketing programs as the regulation's second anniversary passed this week.
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What to Look for in Your GDPR Mandated Data Protection Officer
This legally mandated role is critical to avoiding fines and data privacy issues, so we asked the question, what skills and traits should a DPO possess?
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6 Takeaways From GDPR's First Year
GDPR has been in effect since May 25, 2018, experts share their takeaways for the first year of compliance.
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Happy Anniversary GDPR – What Should Organizations Do Now?
Some simple steps your organization can take on the occasion of the GDPR's first anniversary.
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How Enterprises Are Preparing for CCPA, California’s Version of GDPR
Not to be outdone, the US seems ready to match the intensity of EU’s GDPR enforcement actions with data privacy legislation of its own, CCPA.
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What Is a Consent Management Platform?
With the GDPR and other privacy acts in full effect, brands are turning to consent management platforms to attain data and GDPR compliance.
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Website Users Willing to Exchange Privacy for Better CX
Despite high-profile rulings against companies over the misuse of personal data, many users are prepared to trade personal information for better CX.
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What if You Just Ignored the GDPR?
What if the cost of complying with GDPR exceeded the fines?
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Customer Analytics Under GDPR: What CMOs Need to Know
The question is not “will GDPR impact day-to-day business operations?” but “how significantly?"
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GDPR May Seem Like It's Behind Us, But It Still Belongs in Your Marketing Road Map
Keys to ensuring your marketing stays on target and the right side of GDPR.
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Lessons in Transparency from the Great Opt-In Race of 2018
Analyzing the last-chance emails leading up to the GDPR deadline through a lens of transparency.
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How to Obtain Consent, Remain GDPR-Compliant and Not Alienate Your Customers
Now that we know consent isn't always necessary for GDPR compliance, here are some tips if you do go down that road.
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All That GDPR Consent Spam? In Many Cases It's Unnecessary
Too many organizations are sending panicked, re-consent campaigns in light of GDPR. There are other ways to comply.
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GDPR Is Almost Here: A Risk-Based Approach to Data Protection
Why you must take a risk-based approach to data protection to best assess and mitigate your company’s top risks under GDPR.
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