Articles
Tag: general data protection regulation
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Customer Analytics Under GDPR: What CMOs Need to Know
The question is not “will GDPR impact day-to-day business operations?” but “how significantly?"
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GDPR May Seem Like It's Behind Us, But It Still Belongs in Your Marketing Road Map
Keys to ensuring your marketing stays on target and the right side of GDPR.
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Lessons in Transparency from the Great Opt-In Race of 2018
Analyzing the last-chance emails leading up to the GDPR deadline through a lens of transparency.
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How to Obtain Consent, Remain GDPR-Compliant and Not Alienate Your Customers
Now that we know consent isn't always necessary for GDPR compliance, here are some tips if you do go down that road.
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All That GDPR Consent Spam? In Many Cases It's Unnecessary
Too many organizations are sending panicked, re-consent campaigns in light of GDPR. There are other ways to comply.
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GDPR Is Almost Here: A Risk-Based Approach to Data Protection
Why you must take a risk-based approach to data protection to best assess and mitigate your company’s top risks under GDPR.
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A Marketer's Guide to GDPR: 3 Practical Tips for Compliant Personalization
Practical tips for marketers who want to continue to use personalization while remaining compliant with the GDPR.
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Benchmarking Global Readiness for GDPR Reveals Common Trends
A recent survey revealed companies around the world still don't feel ready for the GDPR and share some of their concerns.
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10 Unexpected Places You May Find GDPR-Related Data
The GDPR deadline is approaching and even organizations that are doing their due diligence are still finding data in surprising places.
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9 Ways to Jumpstart Your GDPR Compliance Program
If your business is late to the GDPR party, we've got you covered. CMSWire's Dom Nicastro talked to experts to glean these tips for getting up to speed fast.
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5 Tips to Avoid Common GDPR Mistakes and Pitfalls
You have been diligently working towards compliance for GDPR but there are still hidden areas of risk that you might have missed.
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11 MarTech Vendors Reveal GDPR Compliance Plans
The GDPR deadline is coming up fast. Is your organization ready?
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Are MarTech Vendors Prepared as GDPR Deadlines Approach?
Marketing technology vendors face a "multi-faceted" challenge to ensure their personal-data-gathering systems comply with the European Union’s General Data Protection Rule (GDPR). Specifically, they must secure data against unauthorized access, facilitate a deeper level of customer consent, provide auditable descriptions of actual data use, and be able to verify
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Privacy by Design: The New Competitive Advantage
The European Union's General Data Protection Regulation (GDPR), which comes into effect in May 2018, has far-reaching implications that extend far beyond the EU. Businesses that fail to meet the new mandates aimed at protecting personal data face severe consequences.
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