Articles
Sensory marketing is a powerful tactic that targets at least one of the five senses in order to create a meaningful response.
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Digital, mobile and social are the pillars of retail’s future.
According to Rick Kenney, Salesforce Commerce Cloud’s Head of Consumer Insights, this past holiday shopping season demonstrated the very foundation of retail has shifted — and the traditional top shopping days have realigned in sync with new consumer behaviors.
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By now, big retailers have dumped the last of their holiday decorations and e-marketers have already started making plans to boost revenue the next time around.
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The one thing holiday shoppers will be looking for this year is more consistency in their shopping experience. This won't shock savvy marketers with a laser focus on customer-centricity, but a new survey has found 90 percent of shoppers want their experience to be consistent across mobile, desktop and
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With the holidays upon us, online and offline retailers alike are scrambling to prepare for Black Friday, Cyber Monday and all the days between now and New Year's Day. Previously, we discussed the link between customer experience and a successful holiday retail season.
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Only nineteen more days until Cyber Monday — the day when customers, hungover from Thanksgiving meals and recovering from Black Friday brawls, go online to finish (or for some, start) their holiday shopping. Each year the competition to offer the best prices gets tougher.
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The holidays are here. There are only 47 days until Christmas. And this year, the first full night of Hanukkah and Thanksgiving coincide for the first time since 1888. For the holiday shopper, time is of the essence.
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