Articles
Tag: iab
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Online Ads Still Annoying Consumers
The latest American Customer Satisfaction Index e-business report shows that advertising is weighing down customer satisfaction.
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Ad Industry Group Forms Program to Fight Digital Fraud
Advertisers, digital marketers and publishers are fighting back against internet-related fraud, which siphons an estimated $8.2 billion annually from the US digital advertising supply chain. Ad fraud is defined as the deliberate practice of attempting to serve ads that have no potential to be viewed by a human user
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News You Can Use: Investors Get Personal with BloomReach
Investors are taking things personally. Venture capitalists invested $56 million in a Series D funding round into BloomReach, a Mountain, View, Calif.-based cloud personalization platform company. Bain Capital Ventures, Battery Ventures, Lightspeed Ventures, New Enterprise Associates and Salesforce Ventures participated in the funding round.
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Internet Ad Fraud Totals More Than $8B Annually
Bad bots, malware, infringed content add up to about $8.2 billion a year.
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IAB Report: Mobile Advertising Revenue Making an Impact
Mobile isn’t just becoming the preferred computing device for many people, the field is becoming a good source of revenue for advertisers, according to a new report from IAB and IHS. Keeping in mind that global mobile revenue increased from US$ 4.8 billion to US$ 8.
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IAB Champions Five New Mobile Ad Formats
The IAB Mobile Push ad, one of five new mobile ad formats. (Shown here as a still image.) What are the most effective ad formats for mobile? A new study by the Interactive Advertising Bureau (IAB) found that five new mobile ad formats showed greater user interaction and higher brand/message
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IAB Report: Digital Advertising Revenue up 15.6% since 2012
Revenue from online or digital advertising continues to improve according to a new report from IAB that states it has set a record high for the first quarter of 2013.
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IAB Report: Internet Ad Revenues Hit All-Time High
Revenue from Internet ads is at an all-time high. That’s one of the key findings of a new report from the Interactive Advertising Bureau (IAB). The bureau's annual Internet Advertising Revenue Report found that revenue from internet ads in the period surveyed -- the first six months of this year
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Report: Canada's Online Ad Industry Had a Good 2011
O Canada! That’s the refrain from the online advertising industry, following the release of a report showing that its Canadian revenues rose 16 percent last year compared to 2010. The annual report, "The Canadian Online Advertising Revenue Survey", was conducted by Ernst & Young for the Interactive Advertising Bureau
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Is the Advertising Option Icon a Viable Alternative to 'Do Not Track'?
Interested in how information about your online behaviors is collected? Forget Do Not Track or the Privacy Bill of Rights. Instead, look no further than the Advertising Option Icon, which lets consumers make informed choices about online privacy.
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Euro Online Ad Market Smoking Hot
The Internet is the place to be, where ever you are. But if you happen to be in Europe, then the Web really is a great place to advertise. The Interactive Advertising Bureau Europe (IAB Europe) released the findings of its annual advertising expenditure survey for 2007.
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