Articles
Tag: strategy
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Digital Transformation Isn’t a Sprint, It’s a Marathon
We can learn lessons from marathon running that we can apply to digital transformation — from training and mindset to proper fueling.
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Building Intelligent Audio Content Models for the Future
We need to start thinking about the content strategy for when, where and how we want to use audio but also to build intelligent models for the future.
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The Consequences of Business Inaction
Organizations can no longer survive simply by trying to swim against the tide of change.
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Are These Misconceptions Dragging Down Your Digital Workplace Strategy?
A clear understanding of your employees' needs is the primary ingredient for any digital workplace project.
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3 Ways Marketers Can Ease Account-Based Transition for Sales
Sales has limited time to digest new information, and marketers must be aware of this when introducing an account-based strategy.
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7 Tips for Selecting the Right SEO Agency
Delivering on an SEO strategy is an imperative for many brands. Picking the right SEO agency can be a critical step in getting to the finish line.
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How to Have the Hard Talk About Marketing Data
Data management will never be the big shiny marketing thing, but who needs that if you can support growth with a proven, data-driven strategy and process?
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Place Your Marketing Bets in 2022
Any marketer who makes decisions on what lead-gen programs to run, which events to attend, or how much to spend on paid media, is a professional gambler.
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Optimizing Apps and Services for First- and Zero-Party Data
Now more than ever, businesses must focus on collecting zero- and first-party data, to help organizations provide more personalized customer experiences.
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What's Top of Mind for Chief Marketing Officers in 2022?
Chief marketing officers share their 2022 priorities, including brand recognition, recruiting new talent and turning data into action.
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Plan the Marketing Work, Then Work the Marketing Plan
How do we approach marketing planning with the greatest chance of success?
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Evaluating the Successes and Failures of Your CX Efforts
CX leaders and practitioners share their thoughts on how they are evaluating the successes and failures of their CX efforts.
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How Mature Is Your Content Organization?
The most successful organizations don't just excel at content strategy, they deliver a connected and contextual content experience.
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8 Tips for a Smooth Content Overhaul During a Website Redesign
Is the content on your site more than 3 years old? Then you need to overhaul it during this website redesign. Let’s game plan how to make the process seamless.
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