Articles
Tag: kent huffman
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The Rules of Social Media Marketing Success: Value and Listening
You've made it this far. You've listened to your audience, you've planned your social media marketing strategy. Over time, you built relationships and trust with your audience.
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The Rules of Social Media Marketing Success: Leadership and Community
Rome wasn't built in a day and neither is social media marketing success. It takes a combination of strategy, relationship building, trust, planning and more for a brand to capture an audience's attention and further, make them take action. This is the third in a four-part series. We've previously
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The Rules of Social Media Marketing Success: Relationships and Trust
When Facebook and Twitter arrived on the scene in the mid-2000s, people soon started using them to share opinions, complaints and ideas — sometimes aimed at the companies they did business with. Brands have been playing catch up ever since.
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The Rules of Social Media Marketing Success: Listen and Plan
Social media marketing leveled the playing field for marketers in companies of all sizes. When done right, it offers a direct connection with your customers and insight into their needs, their attitudes towards your (and your competitor's) brand and their context.
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Effective CMOs are Creative CMOs
In this five-part series on the differences between a true Chief Marketing Officer and someone who merely heads a marketing department, we’ve talked about the need for strategic leadership, business results, customer focus and innovation.
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CMO Advice: Keep Your Focus on the Customer
As Chief Marketing Officers assume greater responsibility and influence in their organizations, a potential trap awaits them: losing the connection with customer needs and market nuances. Successful CMOs never lose their focus on the customer. And sometimes their employers make sure of it.
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CMO Advice: You Have to Take Calculated Risks
Disruption and innovation go hand in hand with a CMO’s ability to help his organization build close relationships with its customers. It’s about transformation, reinvention and leadership. But this can be painful. In many cases, it means moving away from the very things that made the company successful.
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A True CMO Focuses on Business Results
In many organizations, the marketing function is still viewed as a cost center instead of a revenue driver. Part of the reason is inertial, formed from years when top marketing executives ran departments instead of taking responsibility for their businesses.
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Strategic Leadership Sets CMOs Apart from Heads of Marketing
The celebration was surely muted when Forrester Research predicted that in 2015, the average tenure for a Chief Marketing Officer (CMO) would reach five years. That’s not long, but it’s nearly double the average reported as recently as 2006.
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