Articles
Tag: kim niemi
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Email Marketing Gets a Boost From ... Louis CK?
Pundits have been proclaiming the decline of email marketing ever since social media started picking up steam. Then late last year, the predictions came in about a resurgence of email marketing
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Striking a Balance in Our Tech-Obsessed World
Many of us joke that we are “addicted” to our phones and digital worlds. But internet addiction is a real thing and many of us might need to take the need for our devices, and our desire t
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Think Virtual Reality Doesn't Make Sense For Your Brand? Think Again
Not too long ago, virtual and augmented reality seemed like exciting, but far off ideas. Fast forward to today and VR and AR tech is very real, and poised to explode —with 2016 expected to be th
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Create Memorable Customer Experiences with These Strategies
"The most disruptive thing in the market is not technology, but rather the customer," proclaimed Salesforce Global Customer Growth and Innovation Evangelist Tiffani Bova's Twitter header – and s
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Brush Up on Your Online Learning
Maintaining a successful web presence is hard work. It helps if you're a juggler, because you need to work on multiple fronts concurrently. And even if you pay someone to do the heavy lifting fo
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The Trick to Ending Bad Lawyer Jokes
It's hard to say if lawyers are the last profession to embrace technology to grow their business — but they definitely aren't rushing to join the digital age either. Which is unfortunate —
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Spend Smarter on Advertising - Here's How
Getting more out of your advertising budget is always a good idea. If you've been putting off making changes, the first quarter of 2016 is as good a time as any for starting fresh. Like the grand reso
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Give Your Branded Content a Helping Hand
If you're a brand on social media you have to walk a fine line. You need to get your message out there — and your brand has to be attached to that message somehow, or what's the point? But today
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Your CEO's Opinions Can Damage Your Company
Social media can be a double-edged sword: Businesses know they need it, and spend time and money trying to get the most out of it from a marketing perspective. But for all its advantages, social media
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