Articles

Tag: leslie stretch

  • Transform Sales Staff into Subject Matter Experts

    Transform Sales Staff into Subject Matter Experts

    We’ve all read the statistics about how much research customers do before speaking to a sales person. By the time they do talk to sales, their questions will often be context-specific and require detailed answers. And increasingly, they expect those answers immediately.

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  • Don't Let Data Blind Your Sales Team

    Don't Let Data Blind Your Sales Team

    Not too many years ago, the concept of driving sales through the use of data drew ridicule from sales professionals. “Data-driven sales” was viewed as an oxymoron, since so much of the selling process depended on the talents and instincts of sales people.

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