Articles
Tag: lisa loftis
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Getting to the Heart of Data-Driven Experience Optimization
How do marketers reconcile the increasing customer demand for CX with decreasing CX expenditure? It starts with how we use data.
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Money and a Mandate Aren't Enough for Great Customer Experience
Three success factors can make or break a CX initiative: cooperation, integration and enterprise planning and support.
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Now You See Me, Now You Don’t: Navigating the Cookie-less World
The demise of third-party cookies is neither sudden nor of recent origin. Marketers need to act now to forge a new path.
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Bringing the 'Customer' Back Into Customer Experience
Metrics such as lowest cost channel, call handle time and calls per hour still abound. While not inherently bad, they omit one critical thing: the customer.
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Immersive Experiences: Be There or Be Left Behind
The customer experience environment was already beginning to be defined by a continuous state of rapid evolution. COVID-19 simply accelerated this trend.
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2020 Contributors of the Year: Lisa Loftis
Lisa Loftis brings 30 years of experience to bear in her monthly column, where she tackles every aspect of customer relationships. Learn more about Lisa.
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Loyalty Without Trust: A Long Walk Off a Short Pier
Entrepreneur Dhar Mann once said “trust takes years to build, seconds to break and forever to repair” and that's never been more evident than today.
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Humanizing Automation in CX: A Delicate But Essential Balance
All signs suggest that the relationship of automation to customer experience is transitioning from integral to inescapable.
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Empathy Fuels Today's VoC Programs
Empathy was little more than an infrequently used catchphrase in the VoC conversation before COVID-19. Now it is inexorably tied to VoC initiatives.
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Curiouser and Curiouser – Drawing the Line Between DXP and CDP
How do we set the boundaries between digital experience platforms and customer data platforms?
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Where Customer Experience Goes, Governance Must Follow
Without governance, customer experience quality degrades, technology and business projects compete for resources and coordination becomes difficult.
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Omnichannel Through the Eyes of the Customer and Its Impact on Martech
A recent Accenture report highlighted an emerging trend it calls “the I in experience,” a new CX model that requires a shift away from one-way selling.
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Beyond CDP or Bust: The Looming CDP Reality
Despite the high level of interest, the future for the basic CDP may not be as bright as it seems.
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Customer Loyalty: Understated and Overestimated
Companies continuously understate what it takes to develop and maintain loyalty.
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