Articles
Tag: lisa loftis
-
IoT’s Impact on Customer Experience? Immediate, Significant, Unavoidable
If you're a brand debating to IoT or not to IoT, the answer is IoT: too many of our modern conveniences rely on IoT already.
Continue reading...
-
The DX-CX Tech Conundrum: Where Does One End and the Other Begin?
The customer journey should not be divided into a digital experience (DX) and a customer experience (CX).
Continue reading...
-
Customer Analytics Under GDPR: What CMOs Need to Know
The question is not “will GDPR impact day-to-day business operations?” but “how significantly?"
Continue reading...
-
Gaining Customer Experience Insights: A New Twist on an Old(er) List
Customer experience trends change from day to day. But putting a new spin on some trends from 2015 show their relevance for today.
Continue reading...
-
Customer Data Platforms: A Contrarian’s View
Rushing headlong into a customer data platform purchase can lead to headaches if you don't know what you're up against.
Continue reading...
-
GDPR Compliance: Just Because You Don’t Have to Doesn’t Mean You Shouldn’t
Is your company prepared for the GDPR?
Continue reading...
-
Great Employee Experiences Beget Great Customer Experiences
The premise that great employee experiences translate to great customer experiences is very real.
Continue reading...
-
The Future of Customer Experience Is AI: Are You Ready?
Soon, almost half of all digital transformation initiatives will be supported by some sort of cognitive computing or AI effort.
Continue reading...
-
The GDPR Customer Data Management Action List: Ready, Set, Go
Many companies have an in-house resource to help them comply with the EU's General Data Protection Regulation: their data governance organizations.
Continue reading...
-
Transforming Listening Into Action: Fortifying Voice of Customer Programs
To improve the customer experience at a time of tight marketing budgets, companies must take action on insights gleaned from voice-of-the-customer initiatives.
Continue reading...
-
The Path to Customer-Centricity Lies in Dismantling Data Silos
There's no silver bullet to dismantle data and technology silos, but business can take some steps to mitigate them
Continue reading...
-
2017 Contributors of the Year: Lisa Loftis
An interview with Lisa Loftis, one of CMSWire's top contributors of the year
Continue reading...
-
Surveying the Customer Experience Technology Landscape
Vendors offer a mind-boggling number of marketing technology tools, making it difficult to decide which ones are most important to the customer experience.
Continue reading...
-
Forget Bitcoin: Data Is the Prime Currency for Chief Digital Officers
The buzz around digital transformation is only getting louder. In his digital transformation trends list for 2018, analyst and Forbes contributor Daniel Newman lists edge computing, a continuing
Continue reading...
Displaying 1-14 of 20