Articles
Tag: lisa loftis
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Is Data Ethics an Oxymoron? Customers Don't Think So
Attention C-Suite: If you make only one New Year’s resolution, make it this: use personal data intelligently, transparently and ethically.
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2018 Contributors of the Year: Lisa Loftis
A profile of one of CMSWire's contributors of 2018, Lisa Loftis.
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IoT’s Impact on Customer Experience? Immediate, Significant, Unavoidable
If you're a brand debating to IoT or not to IoT, the answer is IoT: too many of our modern conveniences rely on IoT already.
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The DX-CX Tech Conundrum: Where Does One End and the Other Begin?
The customer journey should not be divided into a digital experience (DX) and a customer experience (CX).
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Customer Analytics Under GDPR: What CMOs Need to Know
The question is not “will GDPR impact day-to-day business operations?” but “how significantly?"
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Customer Data Platforms: A Contrarian’s View
Rushing headlong into a customer data platform purchase can lead to headaches if you don't know what you're up against.
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GDPR Compliance: Just Because You Don’t Have to Doesn’t Mean You Shouldn’t
Is your company prepared for the GDPR?
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Great Employee Experiences Beget Great Customer Experiences
The premise that great employee experiences translate to great customer experiences is very real.
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The Future of Customer Experience Is AI: Are You Ready?
Soon, almost half of all digital transformation initiatives will be supported by some sort of cognitive computing or AI effort.
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The GDPR Customer Data Management Action List: Ready, Set, Go
Many companies have an in-house resource to help them comply with the EU's General Data Protection Regulation: their data governance organizations.
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Transforming Listening Into Action: Fortifying Voice of Customer Programs
To improve the customer experience at a time of tight marketing budgets, companies must take action on insights gleaned from voice-of-the-customer initiatives.
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The Path to Customer-Centricity Lies in Dismantling Data Silos
There's no silver bullet to dismantle data and technology silos, but business can take some steps to mitigate them
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2017 Contributors of the Year: Lisa Loftis
An interview with Lisa Loftis, one of CMSWire's top contributors of the year
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Surveying the Customer Experience Technology Landscape
Vendors offer a mind-boggling number of marketing technology tools, making it difficult to decide which ones are most important to the customer experience.
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