Articles
Tag: lisa loftis
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Gaining Customer Experience Insights: A New Twist on an Old(er) List
Customer experience trends change from day to day. But putting a new spin on some trends from 2015 show their relevance for today.
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Customer Data Platforms: A Contrarian’s View
Rushing headlong into a customer data platform purchase can lead to headaches if you don't know what you're up against.
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GDPR Compliance: Just Because You Don’t Have to Doesn’t Mean You Shouldn’t
Is your company prepared for the GDPR?
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Great Employee Experiences Beget Great Customer Experiences
The premise that great employee experiences translate to great customer experiences is very real.
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The Future of Customer Experience Is AI: Are You Ready?
Soon, almost half of all digital transformation initiatives will be supported by some sort of cognitive computing or AI effort.
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The GDPR Customer Data Management Action List: Ready, Set, Go
Many companies have an in-house resource to help them comply with the EU's General Data Protection Regulation: their data governance organizations.
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Transforming Listening Into Action: Fortifying Voice of Customer Programs
To improve the customer experience at a time of tight marketing budgets, companies must take action on insights gleaned from voice-of-the-customer initiatives.
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The Path to Customer-Centricity Lies in Dismantling Data Silos
There's no silver bullet to dismantle data and technology silos, but business can take some steps to mitigate them
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2017 Contributors of the Year: Lisa Loftis
An interview with Lisa Loftis, one of CMSWire's top contributors of the year
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Surveying the Customer Experience Technology Landscape
Vendors offer a mind-boggling number of marketing technology tools, making it difficult to decide which ones are most important to the customer experience.
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Forget Bitcoin: Data Is the Prime Currency for Chief Digital Officers
The buzz around digital transformation is only getting louder. In his digital transformation trends list for 2018, analyst and Forbes contributor Daniel Newman lists edge computing, a continuing
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Machine Learning Ushers in a New Era of Customer Experience
Customer experience initiatives are getting stuck with quite a few weighty labels lately: next key battleground, primary competitive differentiator, table stakes. And momentum for this topic is not sl
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Are Your Customer Metrics Making an Impact?
"Customer-based measures are important, but they must be translated into measures of what the company must do internally to meet its customers’ expectations" ― David P. Norton In a recent study,
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How Marketers Can Prepare for the GDPR
The General Data Protection Regulation (GDPR) will impact businesses as a whole, but marketers in particular will need to rethink their approaches in order to remain on the right side of the regulatio
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