Articles
Tag: lori wizdo
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What is Marketo?: A Marketer's Guide
The use of marketing automation software is commonplace and adoption continues to increase. Here CMSWire's Dom Nicastro sheds light on Marketo and what marketers need to know to get the most out of this SaaS-based suite.
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Demandbase, Integrate Promise Marketers 'High Value' Leads
San Francisco-based Demandbase said its partnership with Integrate will provide “high value” leads for its account-based advertising solution. Scottsdale, Ariz.-based Integrate's demand generation software connects with marketing automation systems like Oracle Eloqua, Marketo and Pardot. The partnership combines Demandbase’s targeted accounts via web data with Integrate’s demand
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Marketing Software Selection: Find Your IT Champion
The marketing technology landscape is crowded, for sure. But too crowded? That's a different question, said Lori Wizdo, principal analyst and marketing automation specialist for Forrester Research. "There are many, many different processes that are performed by the marketing organization," Wizdo told CMSWire. "These processes comprise many many different tasks.
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Forrester: 5 Things About Marketo's Insightera Acquisition
Marketo's acquisition of Insightera has created a bit of buzz in the past week. CMSWire has already shared why Marketo leadership thinks the Insightera buy is a good deal and what industry insiders think the acquisition means for the market. Today, we talk with Lori Wizdo , principal analyst and
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Why Marketing Automation Acquisitions like Marketo's Will Continue
Cloud-based marketing provider Marketo scooped up a real time personalization platform for websites and mobile applications with its US$ 19.5 million acquisition today of Insightera.
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In a B2B Marketing Automation World, Consumers Targeted
Marketing automation is heavily invested in B2B. Big industry players like Oracle-Eloqua, Marketo, Adobe (Adobe Campaign via recently acquired Neolane), Silverpop , Salesforce.
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