Tag: lou casal

  • Mobile Marketing Gets Complicated Again

    Mobile Marketing Gets Complicated - Again

    It seems most mobile marketers have arrived at the conclusion that "responsive design is just fine for now." Well, maybe not. Yes, it's easier and cheaper. But there's a growing consensus that apps must vary from desktop to tablet to phone. And now there are de riguer "contextual" considerations, like

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  • Mobile Experience: Did We Forget The Customer?

    Something is a bit off. At several recent conferences it was hard to walk a few steps without having a conversation around some aspect of mobile. And they often came down to the same three issues: change, channels and approach.

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