Articles

Tag: loyalty marketing

  • 4 Ways to Improve Brand Loyalty

    4 Ways to Improve Brand Loyalty

    Consumers are likely to switch between brands if provoked, but the evidence also suggests that winning customer loyalty is still possible.

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  • How to Drive Sustainable Loyalty and Customer Engagement

    How to Drive Sustainable Loyalty and Customer Engagement

    The biggest decision customers have in the buying cycle is "who." Who has earned their business? Who should they select for the purchase of a product or service? Sometimes, that decision is easy, decided by competitive pricing, better service or faster delivery.

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  • Guess What? Your Customers Like Rewards

    Guess What? Your Customers Like Rewards

    A new set of market research shows that rewards-based loyalty programs are a huge driver of consumer brand favorability and repeat purchases.  Additionally, the data hints at how loyalty programs can be maximized, as they become a deeper part of one’s purchasing decisions.

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