Articles
Tag: map
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Adobe Acquires Marketo: Good Things Are Seldom Cheap
Adobe's $4.75 billion price tag for Marketo seems steep. A look at what the marketing automation buy brings to Adobe.
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Ignore the Vendor Hype: Tips for Selecting a Marketing Automation Platform
With so many choices and so much vendor hype, it can be hard to evaluate marketing automation platforms. Here are some tips that will make the process easier.
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4 Marketing Automation Trends to Watch in 2018
The trends to watch in 2018 include the emergence of technologies that allow marketers to create more personalized experiences for target prospects at scale.
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HubSpot Unveils Conversations, Its 'Biggest Project' Yet, at INBOUND
BOSTON — HubSpot unveiled a series of product updates today on the first full day of its 21,000-attendee INBOUND customer conference taking place at the Boston Exhibition and Convention Cen
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Would You Willingly Delete Your Email Marketing List?
Back in June, UK-based pub chain Wetherspoon’s announced it was going to delete its entire email marketing list. Subscribers would no longer receive emails promoting the restaurant’s beers
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Amperity’s Intelligent Customer Data Platform Comes Out of Stealth Mode
Amperity is coming out of stealth mode today with an eponymously-named product that solves a problem which vexed CEO Kabir Shahani for years: how to connect data at large scale and create a unified vi
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Act-On Software Bets on Spreadsheets with Engagement Insights
Act-On Software is banking on Google Sheets and Microsoft Excel to deliver analytics from its marketing automation platform through a new reporting tool released today. The Portland, Ore.-based market
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Microsoft Teams Adds Guest Access, Spain Sues Facebook, More News
Microsoft is welcoming the outside world to collaborate and chat on Microsoft Teams. Today Microsoft added "guest access" to Teams for all Office 365 commercial and education customers, according to a
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Adobe Campaign Update Improves Analytics, Multi-Language Emails
Adobe has released new features for its email marketing platform aimed at helping marketers act on insights, send multi-language email campaigns and access more design templates. Adobe announced the u
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Marketo Survey: Websites, Email Still Rule Consumer Engagement
Chatbots, artificial intelligence, machine learning and virtual and augmented reality may be all the rage in digital experience, but websites and email remain the most common points of engagement betw
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Marketo Outage Caused by Failure to Renew Its Domain
Marketo customers were left twiddling their thumbs yesterday when Marketo's main website Marketo.com, along with a handful of other Marketo domain properties, went dark for several hours, leaving subs
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Zeta Global Acquires MarTech Provider Boomtrain
Zeta Global, a New York City-based multichannel marketing campaign management solution provider, announced today its acquisition of machine learning-driven MarTech provider Boomtrain. Zeta Global rece
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Déjà Vu: Microsoft Releases 'Free' Connections Email Marketing Tool
Think ‘free’ and you don’t generally think Microsoft. That, however, is about to change. During its Inspire partner conference taking place this week in Washington, D.C., the Redmond
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Marketing Automation: Snake Oil or the Greatest Thing Since Sliced Bread?
Depending on your perspective, content marketing and marketing automation can be either snake oil or the greatest thing since sliced bread. The Skeptics Say 'Beware the Hype' On the one hand, you have
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