Articles
Use career mapping to help workers understand where they're going and what it takes to get there.
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CX professionals should double down on customer success, prepare for customer master data management and look for changes in marketing automation in 2020.
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Some newsletters are effective and produce good results for the senders. Others go largely ignored. What makes the difference?
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How to get started with a B2B email drip marketing campaign that converts.
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Marketing automation tools make a marketer’s life easier and improve the customer experience in many ways.
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Adobe's $4.75 billion price tag for Marketo seems steep. A look at what the marketing automation buy brings to Adobe.
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With so many choices and so much vendor hype, it can be hard to evaluate marketing automation platforms. Here are some tips that will make the process easier.
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The trends to watch in 2018 include the emergence of technologies that allow marketers to create more personalized experiences for target prospects at scale.
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BOSTON — HubSpot unveiled a series of product updates today on the first full day of its 21,000-attendee INBOUND customer conference taking place at the Boston Exhibition and Convention Center.
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Back in June, UK-based pub chain Wetherspoon’s announced it was going to delete its entire email marketing list. Subscribers would no longer receive emails promoting the restaurant’s beers, booze and burgers.
The move came in the wake of several major fines handed out by Britain’s Information Commissioner’s Office (ICO) to
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Amperity is coming out of stealth mode today with an eponymously-named product that solves a problem which vexed CEO Kabir Shahani for years: how to connect data at large scale and create a unified view of the customer.
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Act-On Software is banking on Google Sheets and Microsoft Excel to deliver analytics from its marketing automation platform through a new reporting tool released today.
The Portland, Ore.-based marketing automation provider released Engagement Insights, which produces analytics through pre-configured, templated reports in Microsoft Excel and Google Sheets.
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Microsoft is welcoming the outside world to collaborate and chat on Microsoft Teams.
Today Microsoft added "guest access" to Teams for all Office 365 commercial and education customers, according to a blog post from Lori Wright, general manager for Microsoft Teams.
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Adobe has released new features for its email marketing platform aimed at helping marketers act on insights, send multi-language email campaigns and access more design templates.
Adobe announced the updates to its Adobe Campaign platform, part of the Adobe Marketing Cloud. Campaign helps marketers send contextual email and cross-channel
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