Articles
Tag: map
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No-Click Search Results: An SEO Debate Continues
The debate around reported no-click or zero-click search behavior has fueled business speculation around the value of referral traffic from search engines.
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Email Marketing’s Increasing Role as Third-Party Cookies Disappear
Five ways email marketing’s role will grow as priorities shift in response to the sunsetting of third-party cookies.
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Career Mapping Best Practices That Will Improve Retention
Use career mapping to help workers understand where they're going and what it takes to get there.
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What to Expect From CX in 2020: 3 Accelerating Trends
CX professionals should double down on customer success, prepare for customer master data management and look for changes in marketing automation in 2020.
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Elements of an Effective Marketing Newsletter
Some newsletters are effective and produce good results for the senders. Others go largely ignored. What makes the difference?
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How to Get an Email Drip Campaign Up and Running
How to get started with a B2B email drip marketing campaign that converts.
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Marketing Automation, Beyond the First Hello
Marketing automation tools make a marketer’s life easier and improve the customer experience in many ways.
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Adobe Acquires Marketo: Good Things Are Seldom Cheap
Adobe's $4.75 billion price tag for Marketo seems steep. A look at what the marketing automation buy brings to Adobe.
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Ignore the Vendor Hype: Tips for Selecting a Marketing Automation Platform
With so many choices and so much vendor hype, it can be hard to evaluate marketing automation platforms. Here are some tips that will make the process easier.
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4 Marketing Automation Trends to Watch in 2018
The trends to watch in 2018 include the emergence of technologies that allow marketers to create more personalized experiences for target prospects at scale.
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HubSpot Unveils Conversations, Its 'Biggest Project' Yet, at INBOUND
BOSTON — HubSpot unveiled a series of product updates today on the first full day of its 21,000-attendee INBOUND customer conference taking place at the Boston Exhibition and Convention Center.
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Would You Willingly Delete Your Email Marketing List?
Back in June, UK-based pub chain Wetherspoon’s announced it was going to delete its entire email marketing list. Subscribers would no longer receive emails promoting the restaurant’s beers, booze and burgers. The move came in the wake of several major fines handed out by Britain’s Information Commissioner’s Office (ICO) to
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Amperity’s Intelligent Customer Data Platform Comes Out of Stealth Mode
Amperity is coming out of stealth mode today with an eponymously-named product that solves a problem which vexed CEO Kabir Shahani for years: how to connect data at large scale and create a unified view of the customer.
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Act-On Software Bets on Spreadsheets with Engagement Insights
Act-On Software is banking on Google Sheets and Microsoft Excel to deliver analytics from its marketing automation platform through a new reporting tool released today. The Portland, Ore.-based marketing automation provider released Engagement Insights, which produces analytics through pre-configured, templated reports in Microsoft Excel and Google Sheets.
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