Tag: mark simpson

From Maintenance to Optimization: Making the Most of Your Customer Data

Optimizing the Web Experience: A/B Testing, Multivariate Testing or Both?

How to Integrate Social Media Into Your e-Commerce Marketing Strategy

Six Tips for Getting Buy-In on a Testing Program

Five Reasons Testing Should Be Included in Your 2013 Marketing Plan

2013 Global E-Commerce Trends: More Personal, More Mobile, More Channels

Social Media is Not an Island: 5 Ways to Move From Awareness to Conversion

4 Website Areas to Optimize for Smooth Sailing Experiences

Lost at 'Like': The 10 Reasons Brands Fail to Convert Facebook Fans into Paying Customers

Stop Before You Overhaul: 5 Ways Testing Can Maximize Impact with Minimal Changes

Christmas In July: Optimizing Your Website for the Holiday Rush

Taming Fickle Mobile Shoppers with Customer Experience Optimization