Articles
Tag: mark simpson
-
From Maintenance to Optimization: Making the Most of Your Customer Data
Online marketers spend a ton of time and money collecting visitor data under the pretense of figuring out who their customers are and what they’re looking for. Armed with these insights, they have all they need to make significant strides in improving the customer experience.
Continue reading...
-
Optimizing the Web Experience: A/B Testing, Multivariate Testing or Both?
A/B testing and multivariate testing both have their purposes, so how can you choose which to use? In marketing circles, the classic A/B test has a long and honorable history.
Continue reading...
-
How to Integrate Social Media Into Your e-Commerce Marketing Strategy
Recently I came across a telling statistic: according to a recent survey by PriceWaterhouseCooper seven out of ten people never use social media sites to purchase items or services, even though almost half of the respondents check those sites on a daily basis.
Continue reading...
-
Six Tips for Getting Buy-In on a Testing Program
Having worked with a number of digital marketers over the years, I've noticed a recurring challenge among those eager to make positive change -- their momentum is broken when it comes to getting buy-in. This is especially true of launching testing programs.
Continue reading...
-
Five Reasons Testing Should Be Included in Your 2013 Marketing Plan
So your brand is selling online and on mobile -- after all, who isn't? -- and it’s been working... but you know it could be better. Or perhaps it’s not doing so well at all, and you need to figure out where the problem lies.
Continue reading...
-
2013 Global E-Commerce Trends: More Personal, More Mobile, More Channels
2012 was a great year for e-commerce, for both consumers and marketers alike. And from the looks of it, 2013 is shaping up to be even better.
Continue reading...
-
Social Media is Not an Island: 5 Ways to Move From Awareness to Conversion
So, your brand is on Facebook, Twitter, Pinterest and YouTube. You refresh your Radian6 hourly, have a killer Klout score, and hundreds of thousands “liked” your brand on Facebook.
Continue reading...
-
4 Website Areas to Optimize for Smooth Sailing Experiences
E-commerce retailers face the constant challenge of standing apart in a vast, churning sea of online competition. It’s not enough to simply stay afloat; the real goal is to own the waters.
Continue reading...
-
Lost at 'Like': The 10 Reasons Brands Fail to Convert Facebook Fans into Paying Customers
According to HubSpot, 93 percent of adults on the Internet are on Facebook, yet only one percent of a brand’s Facebook fans will ever make their way to the company’s main website. Many blame their low conversion rates on Facebook: “Facebook ads don’t work.
Continue reading...
-
Stop Before You Overhaul: 5 Ways Testing Can Maximize Impact with Minimal Changes
An overarching site overhaul is often a marketer's go-to solution when online sales and conversion rates are sinking. After all, if bounce rates are high, average order values aren’t up to snuff, and one-time-buyers are the norm, it must be the website's fault ...
Continue reading...
-
Christmas In July: Optimizing Your Website for the Holiday Rush
Summertime is here, the temperature is steadily rising and most people are lounging on the beach, not at all thinking about the holiday season … which is precisely why it’s a good time for e-tailers to get prepared.
Continue reading...
-
Taming Fickle Mobile Shoppers with Customer Experience Optimization
Over the last couple of years even the most timid of technology adopters have made the leap to mobile.
Continue reading...
-
The True Price of 'Free' and 'Cheap' Technology: DIY Testing Solutions
Do-It-Yourself anything is hot, hot, hot right now. And thanks to the plethora of free technology platforms out there, people and companies are becoming instant online professionals -- tackling everything from publishing, website programming and mobile development to SEO, behavioral analysis and content production.
Continue reading...
-
Let Your Customers Optimize Your Website for You
Brands that regard their websites as a primary revenue source have three very distinct priorities: give customers an optimal experience, create loyalty and convert potentially passive browsers into active buyers.
Continue reading...
Displaying 1-14 of 15