Articles
Tag: marketing analytics
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Data Accuracy Isn’t the Answer to Your Analytics Problem
Analytics is more than just providing accurate numbers. It’s about providing context and data that tells a story that results in actionable outcomes.
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What Marketers Need to Know About the Newest Features in Google Analytics 4
With the latest update to GA, Google has attempted to help marketers improve their insights from data and increase their ROI. Here is what you need to know.
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Overcome Marketing Budget Limitations With These Tips
As a result of the downturn, many companies and organizations have pulled back on their marketing and branding efforts. That's a mistake.
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Banish Analysis Paralysis: How to Measure What Really Matters in Marketing CX
Without a framework for filtering out the noise and focusing on the signal, it's easy to get lost in customer experience data with nothing to show for it.
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How Return of Advertising Spend Analysis Can Guide Marketing Budget Spend
Marketers should spend less time worrying about click-through rates and more time watching Return on Advertising Spend (ROAS).
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New Data Import for Google Analytics GA4 Is a Workflow Boon
The data import feature is a much-needed upgrade for data management within Google Analytics.
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CX Decoded Podcast: Breaking Down the State of Digital Customer Experience
In this first episode of CX Decoded, we uncover the challenges and priorities of CX professionals as we delve into our annual research report, the State of DCX.
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How to Create Dashboard Frameworks That Support Marketing Analysis
The dynamism of marketing data demands an analytics dashboard that is flexible and robust enough to change with the times.
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Why Some Marketers Are Leery of Analytics
Gartner has released findings that say many marketers aren't using analytics to inform decisions. Why?
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4 Tips for Getting Executive Buy-in on Your Customer Experience Strategy
C-level sponsorship can be an essential factor in being able to obtain the resources necessary for a successful CX program.
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Is Your Marketing Truly Data-Driven?
Businesses have built martech stacks that collect and organize data more efficiently, but there is more to data-driven marketing.
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Microsoft Clarity Offers Marketers Clear Measures for Better User Interfaces
Microsoft launched Clarity as a straightforward digital analytics solution that is simple to use for developers and non-developers alike.
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How to Form the Right Questions to Gain Insights From Your Data Models
Any discussion, be it a casual chat or formal presentation, should include an open-ended question that relates to the objectives for the data.
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Beyond Vanity Metrics: Measuring Social Media Success
It’s becoming a challenge to sift through the wide range of metrics to understand if social media campaigns are effective. Here's what you should be measuring.
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