Articles
Tag: marketing analytics
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How to Create Dashboard Frameworks That Support Marketing Analysis
The dynamism of marketing data demands an analytics dashboard that is flexible and robust enough to change with the times.
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Why Some Marketers Are Leery of Analytics
Gartner has released findings that say many marketers aren't using analytics to inform decisions. Why?
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4 Tips for Getting Executive Buy-in on Your Customer Experience Strategy
C-level sponsorship can be an essential factor in being able to obtain the resources necessary for a successful CX program.
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Is Your Marketing Truly Data-Driven?
Businesses have built martech stacks that collect and organize data more efficiently, but there is more to data-driven marketing.
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Microsoft Clarity Offers Marketers Clear Measures for Better User Interfaces
Microsoft launched Clarity as a straightforward digital analytics solution that is simple to use for developers and non-developers alike.
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How to Form the Right Questions to Gain Insights From Your Data Models
Any discussion, be it a casual chat or formal presentation, should include an open-ended question that relates to the objectives for the data.
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Beyond Vanity Metrics: Measuring Social Media Success
It’s becoming a challenge to sift through the wide range of metrics to understand if social media campaigns are effective. Here's what you should be measuring.
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How to Use Google Analytics to Renew Content Marketing
Identifying evergreen and renewable content can help improve the return on your content investment and make better use of the content you have on hand.
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Getting Started with Data Orchestration for B2B Marketing and Sales
Having your data organized and connected to specific processes will help you to better understand what’s working, why and ways to optimize efforts.
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Conditional Formatting Comes to Google Data Studio
Conditional formatting is one way to help you monitor metrics and Google just introduced it to its popular dashboard.
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Why Prescriptive Analytics Is the Future of Marketing
Prescriptive analytics has become a real competitive advantage for marketers. Here's why.
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Why Marketers Need a Dedicated Analytics Strategy for Facebook Messenger
While Facebook's main platform is encountering heavy public scrutiny, its Messenger app is emerging as the crown jewel for maintaining engagement.
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How Google Tag Manager Trigger Groups Improve Analytics
Trigger groups can allow a sequence of triggers to be associated with specific page elements to better understand customer behavior.
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How to Ditch the Guesswork and Create a Culture That's Driven by Data
Purchasing more tools won’t automatically help people start making data-driven decisions. It takes a culture shift and a shift in mindset.
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