Articles
Tag: marketing analytics
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Why Marketers Need a Dedicated Analytics Strategy for Facebook Messenger
While Facebook's main platform is encountering heavy public scrutiny, its Messenger app is emerging as the crown jewel for maintaining engagement.
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How Google Tag Manager Trigger Groups Improve Analytics
Trigger groups can allow a sequence of triggers to be associated with specific page elements to better understand customer behavior.
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How to Ditch the Guesswork and Create a Culture That's Driven by Data
Purchasing more tools won’t automatically help people start making data-driven decisions. It takes a culture shift and a shift in mindset.
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An Introduction to Instagram Insights
Instagram Insights is a native tool within the social media platform that offers introductory analytics into your audience.
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Act-On Software Bets on Spreadsheets with Engagement Insights
Act-On Software is banking on Google Sheets and Microsoft Excel to deliver analytics from its marketing automation platform through a new reporting tool released today. The Portland, Ore.-based marketing automation provider released Engagement Insights, which produces analytics through pre-configured, templated reports in Microsoft Excel and Google Sheets.
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Agile Marketers Step Outside Their Bubbles to Find Inspiration
Like many tech startups, Integrate operates with a lean marketing team, where each of us wears multiple hats. Take my title as an example: “Thought Leadership and Marketing Tech Strategy.
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CMSWire Tech Super Bowl: Terminus vs. SmartCurrent
When the New England Patriots face the Atlanta Falcons during the National Football League's 51st Super Bowl tonight, there will be more at stake than the Vince Lombardi trophy. Two tech companies will go head to head in support of their hometown teams. CMSWire arranged a friendly wager between Atlanta-based
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3 Ways to Help Your CMO Generate More Systematic Insights
Analytics are important and nobody disputes that. Marketers everywhere recognize the value of insights, but they haven’t figured out how to capture them in systematic ways. Way too many insight-driven successes still stem from happy accidents. CMOs know this needs to change.
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3 Areas of Focus for Today's Data-Driven CMO
Today's CMOs have an unprecedented wealth of data at hand. This data enables them to make actionable brand and campaign decisions based on key findings and insights that were never available before the democratization of analytics and integrated marketing systems.
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Neustar, Marketing Evolution & Analytic Partners Lead Forrester's Marketing Measurement Wave
Marketers that measure performance through mix modeling or cross-channel attribution alone do not get what they urgently need: a single view of marketing performance, according to Forrester senior analyst Tina Moffett. Vendors have taken notice and now combine traditional marketing mix modeling measurement with technology for attribution, something Forrester calls
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Informatica Thinks Marketing Should Get Its Own Data Lake
There’s the pressing need to break down silos in organizations. But will technology find a way to pick up the pieces and build new ones?
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Datorama Secures $32M for AI-Based Marketing Analytics
New York City-based Datorama, a marketing analytics provider, closed on a $32 million round of Series C funding led by Lightspeed Venture Partners. It plans to invest the funds in artificial intelligence (AI) technologies to support its machine-learning capabilities. Datorama has raised $50 million since it was founded in 2012.
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Searching for a Marketing Analytics Solution? Check Your Google History
Viral video devotees might be familiar with “Teens React To,” a YouTube series in which today’s smartphone-toting kids meet yesterday’s obsolete tech. A recent episode, for example, involves young people bewildered by Windows 95 PCs. Accustomed to touchscreens and ubiquitous WiFi, most of the kids can’t even turn on
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Origami Logic Gets Another $25M
An 18-month-old Menlo Park, Calif-based marketing technology company just secured another $25 million, bringing total funding to date to nearly $50 million. Investors seem smitten with Origami Logic's Marketing Signal Measurement (MSM) Platform, which the company claims converts marketing signals into business insights. The round was led
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