Articles
Tag: marketing strategy
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What's Top of Mind for Chief Marketing Officers in 2022?
Chief marketing officers share their 2022 priorities, including brand recognition, recruiting new talent and turning data into action.
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Plan the Marketing Work, Then Work the Marketing Plan
How do we approach marketing planning with the greatest chance of success?
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Evaluating the Successes and Failures of Your CX Efforts
CX leaders and practitioners share their thoughts on how they are evaluating the successes and failures of their CX efforts.
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Avoid These 4 Social Listening Pitfalls at All Costs
Through social listening for mentions of the brand's name, products, and services on social media, brands can better refine the customer journey.
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How Google Analytics Tech Report Can Inform an App Launch or Marketing Strategy
GA4 Tech Report is a hold-out from the platform's launch in 2009 for good reason. Insights into tech preferences can help shape future strategies.
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How to Create Customer Personas
The use of customer personas in marketing is a critical and foundational step to make it possible for businesses to map out their strategies.
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6 Content Marketing Myths Holding Your Business Back
We spoke to marketing leaders to uncover 6 of the primary myths holding businesses back and what you should do instead.
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Where Do Marketers Draw the Line Between Efficiency and Effectiveness?
Balancing efficiency and effectiveness is a cornerstone to successful marketing and no easy feat. Here we explore how to get it done.
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What's the Right Path for Your 2021 Marketing Strategy?
January reports indicate where marketers plan to focus their 2021 strategies, but which is the right path for your business?
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Why Organizations Should Insist on a Sales and Marketing Kickoff
Marketing is responsible for putting out messages and content that generates leads for sales, so shouldn’t the two departments be on the same page?
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Grading Your Marketing Personalization Strategy
Marketers and C-suite execs share how they gain visibility on their personalization strategy and how they determine what is working and what isn't.
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CMSWire's Top 10 Digital Marketing Articles of 2020
Had enough of 2020 yet? With the end so near we thought it a good time to look back at CMSWire's top 10 most popular marketing articles of the year.
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6 KPIs to Measure the Omnichannel Customer Experience
This article will discuss 6 KPIs that can be used to clearly determine whether a brand is providing an exceptional omnichannel customer experience.
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How to Increase Customer Engagement Through Interactive Quizzes
To uncover more about how quizzes can increase engagement, we spoke to marketing leaders to understand the impact of this type of interactive content marketing.
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