Articles
Tag: marketing strategy
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How to Create Customer Personas
The use of customer personas in marketing is a critical and foundational step to make it possible for businesses to map out their strategies.
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6 Content Marketing Myths Holding Your Business Back
We spoke to marketing leaders to uncover 6 of the primary myths holding businesses back and what you should do instead.
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Where Do Marketers Draw the Line Between Efficiency and Effectiveness?
Balancing efficiency and effectiveness is a cornerstone to successful marketing and no easy feat. Here we explore how to get it done.
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What's the Right Path for Your 2021 Marketing Strategy?
January reports indicate where marketers plan to focus their 2021 strategies, but which is the right path for your business?
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Why Organizations Should Insist on a Sales and Marketing Kickoff
Marketing is responsible for putting out messages and content that generates leads for sales, so shouldn’t the two departments be on the same page?
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Grading Your Marketing Personalization Strategy
Marketers and C-suite execs share how they gain visibility on their personalization strategy and how they determine what is working and what isn't.
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CMSWire's Top 10 Digital Marketing Articles of 2020
Had enough of 2020 yet? With the end so near we thought it a good time to look back at CMSWire's top 10 most popular marketing articles of the year.
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6 KPIs to Measure the Omnichannel Customer Experience
This article will discuss 6 KPIs that can be used to clearly determine whether a brand is providing an exceptional omnichannel customer experience.
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How to Increase Customer Engagement Through Interactive Quizzes
To uncover more about how quizzes can increase engagement, we spoke to marketing leaders to understand the impact of this type of interactive content marketing.
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Why Your B2B Content Should Be Built for the Few
Read along as we explore what the primary purpose of B2B content should be and how brands can balance clicks and visits with content that appeals to key buyers.
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Long-Term vs. Short-Term Marketing: What's Your Crisis Vision?
With pressures on marketing teams in crisis, focusing on the short-term may not always be the answer. Here's why.
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Personalization at Scale: Is AI the Most Realistic Way Forward?
We asked marketing experts why they need large scale personalization and how they’re scaling the personalization strategies at their companies.
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5 Resiliency-Builders That Will Help Marketers Thrive in the Year Ahead
Every business function has been disrupted by the impact of the pandemic, but marketing has been hit especially hard. Here is how to stay resilient.
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How to Strike the Right Tone With Your COVID-19 Marketing Messaging
We’ve asked marketing experts how brands can strike the right tone for their messaging, and what the goal for marketers should be during these tough times.
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