Articles
Tag: marketing strategy
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Why Your B2B Content Should Be Built for the Few
Read along as we explore what the primary purpose of B2B content should be and how brands can balance clicks and visits with content that appeals to key buyers.
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Long-Term vs. Short-Term Marketing: What's Your Crisis Vision?
With pressures on marketing teams in crisis, focusing on the short-term may not always be the answer. Here's why.
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Personalization at Scale: Is AI the Most Realistic Way Forward?
We asked marketing experts why they need large scale personalization and how they’re scaling the personalization strategies at their companies.
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5 Resiliency-Builders That Will Help Marketers Thrive in the Year Ahead
Every business function has been disrupted by the impact of the pandemic, but marketing has been hit especially hard. Here is how to stay resilient.
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How to Strike the Right Tone With Your COVID-19 Marketing Messaging
We’ve asked marketing experts how brands can strike the right tone for their messaging, and what the goal for marketers should be during these tough times.
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Martech Management: You Don't Have to Go It Alone
Regardless of depth of expertise, no single person can be an expert across the full landscape of marketing technology.
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How SaaS Companies Can Boost Engagement With Video Marketing
As channels like YouTube and Instagram shape the way we consume video, SaaS companies should be refining their video content strategy to grow.
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Your Marketing Launch Plan Is Missing a Critical Component: Strategy
The biggest cause of go-to-market failures is internal groups don't share unifying goals.
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Microsite vs. Landing Page: What’s The Difference?
What's the difference between a microsite and a landing page? Are they synonymous terms, or do they serve different purposes? We asked the experts.
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How Mature is Your International Marketing Strategy?
What stage of the Capability Maturity Model does your organization's international marketing fall into?
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eBooks vs. Whitepapers: Which Performs Best?
Many brands consider publishing eBooks and whitepapers to engage and educate their target audiences, but which content type performs best?
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A Definition for Strategy You Can Actually Use
We all agree we need a strategy for marketing technology. So why can't we agree on a definition?
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Artificial Intelligence Strategy: 7 Things to Consider Before Getting Onboard
Everyone is jumping on the AI bandwagon. Here are 7 reasons you may need to think before you leap.
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Marketers: Solve the Mystery of Your Missing Customers
In the age of the empowered consumer, CMOs are struggling to differentiate their brand and engage with consumers on their terms. If you're like most CMOs, you have so much on your plate that simply executing that next campaign feels like a win.
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