Articles
Tag: marketing strategy
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How SaaS Companies Can Boost Engagement With Video Marketing
As channels like YouTube and Instagram shape the way we consume video, SaaS companies should be refining their video content strategy to grow.
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Your Marketing Launch Plan Is Missing a Critical Component: Strategy
The biggest cause of go-to-market failures is internal groups don't share unifying goals.
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Microsite vs. Landing Page: What’s The Difference?
What's the difference between a microsite and a landing page? Are they synonymous terms, or do they serve different purposes? We asked the experts.
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How Mature is Your International Marketing Strategy?
What stage of the Capability Maturity Model does your organization's international marketing fall into?
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eBooks vs. Whitepapers: Which Performs Best?
Many brands consider publishing eBooks and whitepapers to engage and educate their target audiences, but which content type performs best?
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A Definition for Strategy You Can Actually Use
We all agree we need a strategy for marketing technology. So why can't we agree on a definition?
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Artificial Intelligence Strategy: 7 Things to Consider Before Getting Onboard
Everyone is jumping on the AI bandwagon. Here are 7 reasons you may need to think before you leap.
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Marketers: Solve the Mystery of Your Missing Customers
In the age of the empowered consumer, CMOs are struggling to differentiate their brand and engage with consumers on their terms. If you're like most CMOs, you have so much on your plate that simply executing that next campaign feels like a win.
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Take a Break From the Marketing Action to Think About Strategy
One of the benefits — and pitfalls — of digital marketing technology today is that it allows marketers to take action quickly. The allure of speed and the false sense of accomplishment rapid activity gives leads some marketers to push forward without having a strategy in place first.
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The Elements of a Strategic Marketing Program
Marketing in a startup is challenging. You start with no brand awareness, no resources and little to no budget. In some cases, your startup is breaking new ground and faced with trying to establish a new market or product category. Too many startups fail to have a strategic plan.
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Survey Says B2B Companies Gain from Optimizing Web Experience
We have some good news, and some bad news. Your website is the top source of new sales leads -- second only to personal connections and referrals, and more than seven times more effective than social media. However, your website still underperforms in terms of lead generation.
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Ventana New Media Engine Powers, Connects Social Media With Content Marketing
Last week, we reported that interactive marketing was forecasted to grow substantially over the next five years. Almost on cue, two launches seek to capitalize on this predicted growth. Ventana, best known for its public relations, has spawned a new entity it's calling Ventana New Media.
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Aprimo Adds SMS, Leverages Power of the Text Message
You have a lot of tools in your marketing toolbox that allow you to connect with your followers, fans and customers. Yet, when you consider the most popular communication technologies, it isn’t social media or email. It’s mobile messaging.
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Optify Identifies New Click-Through Curve, Analyzes Effect on Cost-Per-Click
This week, Optify announced the results of a recent study of customer keywords’ click-through rates on search engine results pages (SERPs). The report, Changing Face of SERPs: Organic Click Through Rate, sought to create a new click-through-rate (CTR) curve so as to better understand if there is a correlation
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