Articles
Tag: marketo summit
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Marketo Talks Up Project Orion, ABM Enhancements at Summit
Marketo CEO Steve Lucas told the 6,500-plus attendees at its Marketing Nation Summit customer conference Monday that the company has successfully migrated many customers onto its big data re-architecture formerly code-named Project Orion.
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Marketo Acquires Sales Engagement Provider ToutApp
Marketo announced today it acquired sales engagement software provider ToutApp, in a move aimed at helping organizations better coordinate their sales and marketing technologies. Terms of the deal were not disclosed. Marketo, based in San Mateo, Calif., provides marketing automation software.
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Is Marketo Enough for You? #MKTGnation
Marketo jumped on the all-in-one marketing platform train today. The San Mateo, Calif.-based provider announced today at its annual Marketing Nation Summit at the Moscone Center in San Francisco capabilities that allow marketers to engage their customers across all channels from a single software platform.
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Marketo Previews Hootsuite Integration, Debuts Marketing Financial Management #mus13
Marketing automation vendor Marketo previewed an upcoming Hootsuite integration and its Marketing Financial Management suite at its annual summit this week. With competitor Eloqua now being part of Oracle, Marketo has taken over as the defacto leader of the rapidly expanding marketing automation industry.
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