Articles
AI implementations are complex and tricky, and it’s easy to introduce unexpected risks.
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Why you must keep the customer perspective in mind when marketing.
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Routing individuals through pre-defined paths, funnels and segments never worked very well. But in the digital age, it has become a liability.
The reason is simple: more than ever, the connected customer controls their own journey.
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Marketers wear many hats. They are charged with building awareness, developing go-to-markets, optimizing journeys and experiences, and ultimately driving revenue.
Luckily, a plethora of technology options is out there to choose from that makes their jobs a little easier. The hard part is choosing the right one.
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