Articles
Tag: measurement
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The Customer Experience Reality You Should Pay Attention to – Because Customers Are
Measuring a single experience isn’t the solution to measuring the customer experience, right?
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How Do We Measure the Value of the Digital Workplace?
Measuring value isn’t simple and a consensus answer is likely as far from reach as is a common definition for digital workplace.
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Consulting Success Is All About the Client Love
How to be a consultant that values and serves clients while still being profitable.
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Why Your Client Relationship Measurement Needs Coaching
The business world is changing dramatically and, in many ways, is taking advantage of scientific methods to enhance the functions of sales, marketing and account management. Within the B2C marketplace, big data and analytics are continuing to play an increasingly essential role in client engagement, marketing and ultimately, conversion.
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What Not to Say: Words that Cost You Customers
Everyone has a pet peeve about customer experience. Persistent pop-ups that ask annoyingly, "Need help?" Websites with music in their hearts. Videos that start automatically. Hard to find contact information. Contact centers that make you wait on hold ... for what seems like forever. Intricate, thickly branched phone trees.
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Simply Measured Adds YouTube to Its Social Measurement Platform
If your social marketing campaign includes YouTube, what is the impact? To help answer that question, social analytics firm Simply Measured has announced that its tracking tools will now support YouTube. The YouTube analytics will join similar measurements for Twitter, Facebook and Google+ on the company’s enterprise social measurement platform.
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Tracx Manages Your Social Media Engagement
This week, a new social media management platform has emerged. Tracx is a modular and scalable platform designed to provide professional users all the tools necessary to build, manage and monetize their social media presence.
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Google Analytics: Now in Real-time and Premium
When compared to other Web analytics tools, Google Analytics has always fallen short in the timing department. Thankfully, that all ended a little over a week ago when the Internet giant added same-day statistical reports to the family.
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What is Your Digital Worth? Empire Avenue Raises $1M to Tell You
Empire Avenue (news, site ) aims to free us all from what it calls "digital slavery" with a twist on social influence measurement.
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Sitecore, Jungle Torch Optimize Search, Monitor SEO with Web CMS Partnership
Web content management provider Sitecore (news, site) and Search Engine Optimization (SEO) firm Jungle Torch have announced a partnership that adds SEO and social media monitoring to Sitecore’s platform.
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Web Engagement: Advice from the Experts
In the second to last week of Web Engagement month, our gracious experts and staff took some time to talk about engaging customers in an online community, and whether or not there's a must-use metric in the pipeline. WEM: Web Navigation Must Face Forwards, Not Backwards. "People are on
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IBM Boosts Analytics Offering with Social Media Measurement
With measurement on the brain, IBM has released two cloud-based software solutions designed to help marketers gain real-time, actionable insight from social media channel data. IBM Coremetrics Social Coremetrics Social was built to make sense of the ever-growing stream of data spewing from consumer platforms.
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Video Grader Tracks Success of Video Marketing Efforts
How do you measure up when it comes to video presence? Inspired by the recent social influence measurement hype, Pixability's Video Grader uses a proprietary algorithm to tell you just that. More importantly, it can also be used to analyze the competition's video marketing strategy.
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