Articles
Tag: michael idinopulos
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Discussion Point: To Cross-Post or Not to Cross-Post on Social Channels
This from the recent Forrester report, "Social Relationship Strategies That Work," which suggests that more often than not, the carefully crafted messages they post on social media essentially go off into space. Customers either miss them or ignore them.
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2014: The Year of Earned Social Marketing
2013 was the year of paid social. 2014 will be the year of earned social. First Dates are Hard Brands embraced social media in 2013. According to a survey by Vizu, a Nielsen company, almost two-thirds of advertisers increased their paid social media budgets in 2013.
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LinkedIn for Sales and Marketing: Fairy Tale with a Happy Ending?
LinkedIn’s Cinderella Story.... The New Belle of the Ball For years, LinkedIn played the poor stepchild to flashier consumer social sites like Facebook and Twitter. Millions of people signed up for LinkedIn, but mostly they used it to find recruits or, more likely, to find a job.
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Meet a Real Life Chief Customer Officer: Michael Idinopulos
Last week when we spoke with Michael Idinopulos about Socialtext’s partnership with Badgeville, I was curious about his title, Chief Customer Officer. As you may recall, earlier this year, we examined the evolving roles of the C-suite and the impact of social business within the enterprise.
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HR + Social = Like
Social is big, and getting bigger. Social is sweeping into the enterprise with astonishing speed. Corporations, government agencies and nonprofits are using social tools such as blogs, wikis and Twitter-like activity streams to collaborate internally, with both customers and the general public.
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Breaking Down Knowledge Silos with the Social Layer
In the early days of Enterprise 2.0, social software was great for basic, toolkit-style functionality. Blogs and wikis provided convenient frameworks and reference materials for doing customized tasks. Although, there wasn’t much functionality for businesses that ran a great number of routinized processes.
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