Articles
Tag: mobile commerce
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Master Marketing Basics Before Taking On Emerging Tech
Personalization, channel convergence and mobile commerce are a few of the marketing basics businesses should master before moving on to emerging tech.
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4 Digital Ad Inflection Points Marketers Can't Ignore
The past two years have resulted in brutal turbulence for retailers who face a continuing threat to their brick-and-mortar business, increasing consolidation by behemoth one-stop sellers, and a dizzying array of tools and solution providers all promising to be the digital-marketing holy grail.
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It's Becoming a Mobile Only World - So Wake Up Retailers
Unless mobile optimization is a priority on your enterprise roadmap, you're setting your company or brand up for failure. That's the warning from Rick Kenny, head of consumer insights at Demandware, a Burlington, Mass.-based provider of a cloud-based e-commerce platform.
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Mobile Experience: If You're Not Testing, You're Not Trying
With seemingly ubiquitous mobile device use, more and more of your customers are experiencing your brand on mobile phones, tablets and other devices.
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E-Commerce Grows, But Is it Fast Enough?
Will slow but steady win the race for e-commerce? According to two separate releases this week, e-commerce sales continue to grow, especially when stacked up against growth of overall sales. The Commerce Department released its retail e-commerce sales figures for the second quarter yesterday.
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Why Apple Pay Will Boost Mobile Payments
Apple did more than announce its new, bigger iPhone 6 and super sized iPhone 6 Plus and much-anticipated Apple Watch earlier this month. It also showcased its new mobile payment system, Apple Pay.
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Is Your Customer Experience Ready for the Holidays? [Infographic]
The holidays are here. There are only 47 days until Christmas. And this year, the first full night of Hanukkah and Thanksgiving coincide for the first time since 1888. For the holiday shopper, time is of the essence.
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Facebook to Launch Mobile Payments System
According to a recent report mobile shopping is about to become more socially integrated through a new Facebook feature. A Mobile, Social Shopping Experience While online shopping has been around for years, a growing trend can be seen in purchases made with mobile devices instead of a laptop or desktop.
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Webinar Recap: Preparing for the Future of Mobile E-Commerce
Do you know the four trends shaping the Mobile E-commerce landscape? Representatives from customer experience management vendor SDL dropped in for a virtual chat this week, and our Preparing for the Future of Mobile E-Commerce webinar covered plenty of ground on what to expect in the near future around mobile.
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Small Businesses Missing Out on Big Mobile Opportunity
Small businesses are facing a mobile challenge. While consumers are increasingly turning to their mobile devices to shop, share and socialize, small businesses seem reluctant to mobilize, making it harder for them to leverage their mobile audience. Mobile Optimization for All Defining mobile can be challenging in itself.
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It's An App World for E-commerce and Online Shopping
As smartphones and tablets become the device of choice for many online shoppers there's also a e-commerce movement for retailers to adopt an app-based shopping model. As a result, more businesses should reconsider how they engage and connect mobile customers.
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Thoughts on the New Cashless Society
To say that living without cash has been the stuff of legend would be an exaggeration … but only a slight one. And the reality may come sooner than we think.
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Mobile Commerce Market Shows Continued Growth, No Consensus on Mobile Payment Methods
The BYOD (bring your own device) trend is the most popular corporate mobile computing initiative according to “Mobile Commerce: State of the Market,” a new report from Mobile Commerce World and InformationWeek. In general, the report finds that the mobile commerce market is currently strong and growing rapidly.
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Siteworx Survey Says Fast, Simplified Sites Key to Mobile Marketing Success
Marketers can no longer rely on flashy apps to attract the interest of mobile consumers, according to a new survey from Siteworx. Results of the “2013 State of Mobile Features and Functionality Report” indicate that mobile shoppers prefer websites to apps and desire ease of use and speed, among
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