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Marketing & CX Leadership

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered.

News
A conference hallway with Sitecore signage at the Sitecore Symposium 2025 at the Walt Disney Dolphin Resort in Orlando, Fla.
Sitecore Acquires Scrunch to Boost AI Search Visibility
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Editorial
Two rolling suitcases sit near a large airport terminal window as a passenger jet takes off in the background. One suitcase is bright yellow, while the other is silver and topped with a hat and sunglasses, evoking leisure travel and vacation planning.
The Purchase Signal Most Brands Are Ignoring: The Booked Trip
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Editorial
A small autonomous delivery robot travels along a city street at dusk, illuminated by surrounding lights and vehicle headlights. Motion blur in the background emphasizes movement as the four-wheeled robot, carrying a small orange safety flag, navigates an urban environment independently.
Why Customer Experience Is Now Your AI Visibility Strategy
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Close-up of a smartphone displaying the Figma logo on screen, with a blurred purple background.
Figma Make Brings Visual Editing to Live Codebases
Stacked tiles featuring the Salesforce cloud logo on a blue background, illustrating the brand’s platform ecosystem and identity.
Salesforce Acquires Contentful to Power Agentforce Content
Jar of homemade tomato pasta sauce surrounded by fresh cherry tomatoes, basil leaves, olive oil and seasonings on a dark countertop, highlighting fresh ingredients commonly used in Italian cooking.
Is Context Engineering the New AEO Secret Sauce?
Silhouette illustration of several people pushing a massive boulder uphill on a steep slope at sunset, symbolizing effort, persistence, teamwork, friction and the challenge of overcoming obstacles to achieve a goal.
What Is Customer Effort Score (CES)? Definition, Benchmarks and How to Improve It
Close-up image of a small ornamental tree growing from a stack of gold coins, with multiple gold money bags hanging from its branches like fruit. Additional gold coins surround the base of the tree, symbolizing investment growth, wealth creation, financial returns and long-term value generation. The background is softly blurred in warm gold and cream tones.
What Saves Money on Every Interaction but Costs You the Customer?
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How CMOs Can Defend Marketing Budgets in the AI Era
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Articles Tagged "Mobile Commerce"

Feature
Article
Ecommerce
The Increasing Importance of Mobile-First Ecommerce
Editorial
Article
Digital Marketing
Master Marketing Basics Before Taking On Emerging Tech
Editorial
Article
Digital Experience
4 Digital Ad Inflection Points Marketers Can't Ignore
Editorial
Article
Mobile Enterprise
It's Becoming a Mobile Only World - So Wake Up Retailers
Editorial
Article
Customer Experience
Mobile Experience: If You're Not Testing, You're Not Trying
Feature
Article
Customer Experience
Why Apple Pay Will Boost Mobile Payments
Feature
Article
Customer Experience
Is Your Customer Experience Ready for the Holidays? [Infographic]
Feature
Article
Customer Experience
Facebook to Launch Mobile Payments System
Feature
Article
Customer Experience
Small Businesses Missing Out on Big Mobile Opportunity
Feature
Article
Customer Experience
It's An App World for E-commerce and Online Shopping
Feature
Article
Customer Experience
Mobile Commerce Market Shows Continued Growth, No Consensus on Mobile Payment Methods
Feature
Article
Customer Experience
Siteworx Survey Says Fast, Simplified Sites Key to Mobile Marketing Success
Feature
Article
Customer Experience
The Future of Mobile Shopping
Feature
Article
Enterprise 2.0
Mobile Enterprise: 5 Benefits Of Mobile, An Increase in Mobile Commerce
Feature
Article
Web Publishing
Web Publishing Roll-up: Advertising on Portals, Twitter Tags as Newspapers
Feature
Article
Web CMS
Mobile Strategy is Key: More Than 50% of Internet Shoppers Went Mobile in 2009
About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

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Popular Articles
Is Context Engineering the New AEO Secret Sauce?We're Getting CX All Wrong. Even the Name Doesn't Fit.Salesforce Acquires Contentful to Power Agentforce ContentAI Has a Public Relations Emergency — and It's Getting WorseSprinklr Acquires ViralMoment to Close the Video Listening GapThe Horseless Carriage Problem: Why Voice AI Needs Better Systems, Not Just Better Models
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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

Join the Community
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