Articles
Tag: monetate
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Insight Venture Partners Acquires Episerver for $1.16B, Demandbase Updates, More News
Episerver is just the latest tech company acquired by a private equity firm in this latest wrap up of digital customer experience news.
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Clinch Launches Personalized Videos for Facebook, Zylo Secures $9.3M, More News
Clinch takes on Facebook engagement challenge, Monetate updates its Personalization Engine and more in this news wrap up.
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Marketing Wisdom from Netflix's House of Cards
(8-26 UPDATE) If you're a digital marketer, odds are you didn't learn everything you needed to learn in kindergarten. Nope, you probably learned it from TV — that shining source of all modern wisdom. In the past year, we've shared what marketers could learn from AMC's Breaking Bad and HBO's
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News Bites: DIYers, Over-Achievers, Testing-Providers
The latest in growth, apps and testing from the Little Cottonwoods City, the Big Scrapple and the Old Colony State.
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Most of Your Customers Aren't That Valuable [Infographic]
If it's all about the customer, why do companies struggle to make them the center of the brand experience? Probably because they're treating their customers like they're all worth the same amount of time and money.
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OpenText Enlarges Newest WEM Solution with Partner Ecosystem
From OpenText's website: using WEM to target a specific audience. It’s not about digital products anymore; it’s about ecosystems. Building on the ecosystem of its latest Web Experience Management solution, unveiled earlier this week, OpenText is now enlarging its partner network to help provide complementary capabilities.
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Monetate's LivePredict Aids Customer Segmentation with Big Data
Big Data technology solution vendor Monetate will make its LivePredict customer segment discovery tool available this summer. LivePredict will automate customer segment discovery by sifting through volumes of Big Data to find segments marketers want to focus on. Specifically, LivePredict will enable digital marketers to match campaigns and promotions with
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Forrester Wave for Online Testing: Maxymiser, Adobe, Autonomy Among Leaders
According to the a new Forrester Wave report, online testing technology is undergoing a rapid evolution where it is becoming a core competency of digital marketers, while leading online testing platform providers are starting to follow the lead of digital marketing vendors by offering functionality that support multiple channels and
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73% of Consumers Wooed By Superior Customer Experience
Want to make your customers more loyal? Provide a superior customer experience. According to research by Monetate, 73% of consumers would buy again from a retailer if they had a superior customer experience, while 89% would shun a business if they had a bad experience.
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