Articles

Tag: narrative builders

  • What's the Big Deal About Digital Experience? [Video]

    What's the Big Deal About Digital Experience? [Video]

    If you're still dragging your heels on digital transformation, let me tell you a story.  Back in the mid-1980s, when I was working at a major city daily newspaper, someone brought up the emerging threat from this thing called the Internet. Almost everyone in the room laughed.

    Continue reading...


  • Never Underestimate the Value of a Good Story #DXS15

    Never Underestimate the Value of a Good Story #DXS15

    Deb Lavoy, CEO and founder of Narrative Builders, thinks good storytelling is a key element of marketing success. Without a narrative that reflects what your organization does, you'll struggle to align your teams around a common objective, attract and inspire investors, and ultimately, provide a unified business strategy, she contends.

    Continue reading...