Articles
Tag: native advertising
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Fake News Impacts All of Us: Here's How Content Creators Can Adapt
2016 will be remembered for many things, but one trend that will definitely go down in infamy is fake news. Fake news gained prominence during the US presidential election, potentially changing the election’s outcome and having real and serious repercussions. Linda Popky, president of Leverage2Market Associates and author of the
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Verizon Buy Speeds the Fade-Out of AOL
You've probably heard today's big M&A news: Verizon is acquiring AOL. If you're wondering why Verizon is spending $4.4 billion on a major web content provider, consider AOL’s last quarterly earnings report, issued just last Friday. In the quarter ending March 31, AOL Inc. earned $483.
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A Closer Look at Native Advertising
Native advertising hit its stride last year. “Paid posts,” which gained popularity on new media platforms like Buzzfeed and Business Insider, started popping up in venerable publishers like The New York Times and The Wall Street Journal.
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Altimeter Group: What the Heck Is Native Advertising, Anyway?
"Native advertising" is a term commonly used to describe advertising that tries to blend into its environment, like Promoted Tweets on Twitter or Sponsored Stories on Facebook. But there are lots of opinions about what it covers, and whether it is really something new. Now, a new report from the
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Content Marketing, Now for Brands and Publishers [Infographic]
You may have noticed a recent content marketing trend -- publishers are marketing more like brands and brands are taking a cue from publishers.
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ShareThrough Helps Brands Do Native Advertising; But Is It Smart Advertising?
Many brands have started to take a more integrated approach to advertising that involves combining social, content and brand promotion. This approach is referred to as native advertising and it’s when ads are camouflaged to match the website or social media feed they are placed on.
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Report Shows Native Advertising On the Rise
New research from Online Publishers Association and Radar Research show a majority of responders include native advertising on their sites and offers some best practices for marketers exploring the medium. The report, “Premium Content Brands Are Native Naturals," is the result of a May to June 2013 survey of
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Social Media Briefs: Native Ads on Tumblr, CEOs Lead on Social
This week, while we were checking out the new Gmail or crossing our fingers that we were important enough to have our Facebook pages verified by Zuckerberg, there were some smaller, but significant updates released across other platforms and networks. Security Rules Now that Twitter allows a two-step verification process
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Sharethrough Mobile Explores the Promise of Native Advertising
Struggling to decide between native ads and banner ads? You may want to consider what a recent eye-tracking study revealed. The study carried out by by Sharethrough and IPG Media Lab showed that native ads are more visually engaging than banner ads.
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Advertisers Go Native, Consumers Feel Misled
Advertisers have gone native. By that, we mean advertising formats that put a digital twist on print advertorials and special advertising sections. You’ve probably already seen some of these ad formats -- Twitter’s Promoted Tweets; Facebook Sponsored Stories ; promoted videos on YouTube and Tumblr; and other types of promoted
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