Articles

Tag: neilsen media

  • Mobile CXM: Living in an App Nation on Our Mobile Planet [Infographic]

    We are definitely living in a mobile world. Two reports this week highlight the way we’re using our mobile devices, the mobile web and the apps we’re downloading. Smartphones Taking Lead According to a recent report by Nielsen Media, one in two mobile subscribers has a smartphone.

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  • Are You Prepared to Monetize the New Consumption Economy?

    Let’s take a moment to think about how we engage online. Services such as television cable, on-demand Internet streaming media services and online publishers wouldn’t be as successful if they didn’t allow users to engage with their services across platforms, be it an actual TV, laptop or mobile device.

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