Articles

Tag: openx

  • Post-Klout Lithium, New Native Ad Formats, More

    Post-Klout Lithium, New Native Ad Formats, More

    What a busy week. There's Lithium's post-Klout products, a new video-oriented social platform, an SDK for adding video ads to apps, six new native ad formats and an update to Sencha's desktop-app-to-tablet-app framework.

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  • Sharing Google Analytics, Ranking Webcasts and More

    Sharing Google Analytics, Ranking Webcasts and More

    And now, the news. This week, DAM NY is set to bloom, Google Analytics wants you to share, an omnichannel Currency is born and Cloudwords adds machine translation. Also, webcasts get engagement measuring from ON24 and Sizmek tracks measurement worldwide.

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  • News Bites: Mobile Native Ad Exchange, More Salesforce Integration

    News Bites: Mobile Native Ad Exchange, More Salesforce Integration

    What's new? Well, there's the first global exchange for mobile-first native ads, another way to integrate Salesforce with Google Apps, a digital asset management (DAM) conference in New York and help for mobile users  interested in editing Microsoft Office documents and other common file types. Native O|X’s Exchange  Native ads are getting a lot of attention. This week, digital ad technology provider OpenX Technologies launched Native O|X, which it describes as “the first global, real time bidding (RTB) exchange specifically for mobile-first native ads.” Apps developers and publishers can use programmatic buying for native in-stream ad formats, mostly in-app.

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