PostKlout Lithium New Native Ad Formats More

Post-Klout Lithium, New Native Ad Formats, More

6 minute read
Barry Levine avatar


What a busy week. There's Lithium's post-Klout products, a new video-oriented social platform, an SDK for adding video ads to apps, six new native ad formats and an update to Sencha's desktop-app-to-tablet-app framework.

Plus, Pipeliner CRM has re-launched, Vobi has launched a new communication service, an updated report looks at trust and personal data, Moxie buys Simplybox technology, and a dyslexia app is looking for crowdfunding.

Lithium Digests Klout

Lithium Technologies is out with its first two products that incorporate technology from its recent Klout purchase.

Advocacy "Pop-Up" Communities, either standalone or connected to a permanent community, are intended as short-lived occasions for deeper engagement in a brand's campaign, product launch, event or promotion. They incorporate Klout Perks to reward brand loyalty, advocacy and promotion.

Klout for Products provides a scoring system for products outside of a specific site or a community's reviewing and scoring system.

Klout scores are expected to be integrated into Lithium communities and Lithium Social Web by year's end. They are intended to "help community members and moderators," the company said, "better understand with whom they are engaging and the context of their expertise."

The company is also releasing a series of "action widgets," the first of which are a Want button (we want one!), a responsive wish list service, and responsive ratings. And there's a new Premium Gratification with Badges package for Lithium communities, plus an updated version of Lithium mobile.


A screen showing the enhanced gamification in Lithium.

Video with Social Media

A new video-focused social platform launched this week. Epoxy is designed to help video content creators connect with their fans via social media. It integrates YouTube, Facebook, Twitter and Instagram, and offers distribution, engagement and analytics. A set of engagement and insights tools are available for video creators, and social apps for web and mobile are targeted at audiences.

Online video is "not just about a fan base on one platform," co-founder and CEO Juan Bruce said in a statement. "It's about growing an engaged and fanatical audience across multiple platforms."


The Epoxy video-with-social-tools platform

Monetize Those Apps

While we're on the subject of video, ad tech provider OpenX has released a software development kit for iOS and Android developers looking to add video ads to their apps. Pre-, mid- and post-roll video ads are supported, as well as interstitial video ads and click-to-play in-feed video ads. A video player is bundled with the SDK.

Native Ad Formats

And, while we're on the subject of ads, ad platform provider Jivox has launched six new native ad formats with rich media features. They feature free-form layouts and designs, HTML5 that renders for the targeted screen, analytics, and what the company said was easy implementation into a publisher's content.

The six formats are video reveal, full page reveal, content page reveal, image feed gallery, in feed, and native banner.

Desktop Apps to Tablets

Speaking of HTML5, Sencha has updated its desktop app framework Ext JS to facilitate adaptation of HTML5 desktop apps for tablets. New features include customizable themes for touchscreens, mouse mapping to convert mouse clicks to touch gestures, and the ability to re-use code.

Pipeliner's CRM

Pipelinesales Inc. has re-launched it customer relationship management (CRM) application.

Learning Opportunities

Enhancements include social profiling for each contact record, two-way sync with Google Apps and Microsoft Outlook, lead scoring, calculated fields and updated iOS and Android apps. The CRM offers integrated social media streams, the ability to add frequently-used web pages like UPS tracking, and more than two dozen enhancements intended to boost productivity.

Pipeliner - jpg.jpg

The re-launched Pipeliner CRM

Vobi Communication

Austin-based Vobi is launching a new mobile and desktop communication service, for iOS, Android or browser. The team-oriented service combines group chat, video conferencing, instant messaging, collaboration, voice, screen sharing, and file sharing.

"Vobi," said CEO Wesley Cole in a statement, "allow team members both inside and outside of a company to start or join discussions immediately and flow seamlessly between discussions without switching tools and losing context.”

Trust and Personal Data

How has public trust changed because of the way personal data is being handled – or lost? To help answer that question, the World Economic Forum and management consulting firm A.T. Kearney have released the 2014 edition of their continuing research into personal data.

Among other observations, "Rethinking Personal Data: A New Lens for Strengthening Trust" recommends that accountability be more clearly defined and individuals be empowered with clear choices over the use of their personal data.

Moxie Buys SimplyBox Tech

Moxie Software, a provider of customer engagement solutions, has purchased SimplyBox's technology. Moxie's solutions include live chat, video chat, email, a knowledgebase, social media and web self-service. SimplyBox had offered a customer engagement platform with enterprise social software.

The newly acquired tech, the company said in its announcement, will enhance its ability to help enterprises "anticipate customer intent, connect with customers in real-time and engage using the most appropriate communication channel across devices."

In other words, said CEO Rebecca Ward in a statement, the acquisition "will allow enterprises to engage customers as soon as they step through the 'online door.' "

Dyslexia App Crowdfunding

Forty-two million adults suffer from dyslexia, making it the most common reading disorder. A non-profit software developer, the San Diego-based 2Dual, has designed an iOS and Android app called 2 Heads that instantly provides visual and audio clues for users and utilizes the capabilities of the community of supporters. Beginning May 27, the organization is undertaking a crowdsourcing campaign on Kickstarter to raise $35,000 for development costs.

A user employs the mobile app to take a picture of the reading material. It's then immediately made available to the community of reading supporters, who are expected to quickly record an audio version that is made available to users.

The organization said the community's participation helps it deliver a guarantee of a quick turnaround with 99.7 percent accuracy, which is added to a database of the most frequently requested items. The blind, the elderly and those who are not fully literate can also use the reading service.