Articles
Tag: lithium
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Will Jive Customers Win With Lithium Takeover?
Lithium Technologies CEO Rob Tarkoff said the company will give newly-acquired Jive customers the option to continue using their Jive-x online community software or move to “something better in a relatively near-term period of time.” Tarkoff was short on specifics in his interview with CMSWire the day after Lithium announced it acquired Jive’s external online community business, bringing
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Lithium Pushes 'Total Community' with Social Tool
San Francisco-based Lithium Technologies, a social customer management provider, today unveiled a solution it claims will hep marketers advance their “total community” strategy. Lithium Reach is a social marketing product designed to help brands engage with customers across social channels, blogs and online communities.
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Lithium Release Puts the Focus on Analytics
Lithium Technologies claims it's cracking the social ROI code with an expansion to its analytics portfolio. The San Francisco-based social customer community software provider today announced two solutions: an addition to its platform: called Value Analytics and an addition to its Community Health Index (CHI) called Lithium Cohort Benchmarking.
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Lithium's Klout Begins Partnership Spree With Epsilon Deal
Lithium, the company that acquired the social scoring company Klout last year, is getting set to make a series of partnership announcements now that Klout’s algorithms and data platform have been integrated into Lithium’s communities and social tools. First out of the gate is this morning’s news that Epsilon
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Forrester Picks Social Depth Platform Leaders
Shopping for a product or service online should be an engaging, immersive experience. Something that helps connect you to a business or brand, entices you to wander and spend time on the site and leaves you with “that loving feeling” or at least some sense of a relationship.
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Lithium CMO: Klout is a Game Changer for Brands
Since Lithium acquired Klout in late March, there's been considerable speculation about just what it would do with it. Now we know. The San Francisco-based social customer experience platform announced two new products at its LiNC conference — Pop-up Communities and Klout for Products.
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Post-Klout Lithium, New Native Ad Formats, More
What a busy week. There's Lithium's post-Klout products, a new video-oriented social platform, an SDK for adding video ads to apps, six new native ad formats and an update to Sencha's desktop-app-to-tablet-app framework.
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Lithium has Klout, Wants to be #SeriousAboutCustomers
Lithium Technologies today confirmed what everyone seemed to know already — and acknowledged it has bought Klout. Lithium is reportedly paying almost $200 million in cash and private stock for the social media ranking influencer — twice as much as speculated during the past month.
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Lithium to Buy Klout in $100 Million Deal?
A report published today has social customer experience enterprise software provider Lithium Technologies acquiring social media ranking influencer Klout for about $100 million. Reached by CMSWire, Klout did not confirm or deny the report. Lithium did not immediately return an email.
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Answer My Tweet ... Now, Customers Say
Over 70 percent of Twitter users expect to see businesses respond to their tweets, a social media report has found, and 54 percent expect to hear back within the hour.
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Talking Content Strategy with Lithium's Bonnie Thomas
How do B2B marketers create the right content for their audience? What's the best social channel mix to reach audiences? Which metrics should social media marketers be measuring rather than "likes"? We turned to Lithium's Director of Content Strategy, Bonnie Thomas, for some answers. Siobhan Fagan: What key factors go into developing a content marketing plan and where does that plan fit into an overall digital marketing strategy? Bonnie Thomas : Especially in an
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It's Not about Social, it's about the Customer Experience #forrforum
Customers are more empowered than ever before, and social media is one of the ways they are able to quickly voice their opinions and experiences online. However, the social revolution is really just a symptom of the wider customer revolution, and customer experiences are the groundswell.
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Lithium Raises US$ 50 Million in Pre IPO Funding
Social business vendor Lithium has announced it raised US$ 50 million in pre IPO funding, and it's also hired Tapan Bhat, a former Yahoo executive as SVP and chief product officer.
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Forrester Wave for Social Depth Platforms: Lithium, Jive, Acquia, Telligent
Not sure when we started calling social community software "social depth platforms", but Forrester's latest Wave has hit the street and there are some well known social platform providers topping the list.
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