Articles
Tag: ott
-
How to Take Advantage of Video-On-Demand & Keep Viewers Engaged
Over the past 10 years, the video delivery business has undergone a seismic shift: more companies are moving into the over-the-top content (OTT) space as traditional TV services are looking into new ways to grow their businesses.
Continue reading...
-
Deloitte Launches Digital Video Engagement Platform #AdobeSummit
LAS VEGAS — At the Adobe Summit here this week, the message is to make customer experience the priority. But the concept is more challenging than it may seem in a world where technology has disrupted old ways of connecting and created new pathways that marketers and advertisers are
Continue reading...
-
Verizon Buy Speeds the Fade-Out of AOL
You've probably heard today's big M&A news: Verizon is acquiring AOL. If you're wondering why Verizon is spending $4.4 billion on a major web content provider, consider AOL’s last quarterly earnings report, issued just last Friday. In the quarter ending March 31, AOL Inc. earned $483.
Continue reading...
-
Will OTT Messaging Apps Bring a Marketer's Gold Rush?
OTT (Over The Top) mobile messaging apps have recently garnered significant attention thanks to Facebook's acquisition of WhatsApp for $19B back in February.
Continue reading...
-
Demandbase B2B Feature Targets Company Profile for Facebook Ads
At the Adobe Summit earlier this year, Greg Ott of Demandbase made two things clear to B2B marketers: Buyers no longer make purchases alone, and most of the buyer’s journey happens before they actually engage with the potential vendor. Targeting Companies of Buyers B2B marketing technology provider Demandbase released
Continue reading...
-
Mobile and the Era of Fragmented Communication
In the lead up to the Olympic Games this month, London added Wi-Fi to its subway system in an effort to help keep communications among visitors open. But last week it was clear that mobile engagement issues were taking their toll when an increase in social media began interfering with mobile networks on which the games themselves
Continue reading...
-
Connecting Content and Data to Achieve Data-Driven Marketing
When you think of your website, do you see design or content? If you see content, chances are you want to get the right content to the right audience at the right time.
Continue reading...
