Articles
Tag: paige oneill
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Machine Translation to the Rescue
Global companies have a big language problem to solve. Language barriers drive a wedge between companies and their customers, negatively impacting the relationship and stifling growth.
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Are You Ready for Market Consolidation and MarTech Spending?
Foundation Capital General Partner Ashu Garg predicts that over the next 10 years, marketers will spend 10 times what they currently spend on marketing technology. Specifically, he wrote in “MarTech and the Decade of the CMO,” that the $12 billion that CMOs currently spend on martech will grow
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Are You Up for the Omnichannel Challenge?
It’s no secret that we are living in an age of omnichannel engagement. Customers today, empowered by a plethora of digital devices, can choose when, where and how they want to interact with brands.
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More on Millennials: Speak the Right Language
Ever feel like something gets lost in translation whenever you market to millennials? There's a good chance you're right. A new study of 1,800 millennials (ages 18-36) found 32 percent of those in English-speaking countries prefer a language other than English.
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Better Get Social If You Market Content to Millennials
It's official – social media has overtaken email as the mechanism for sharing content among millennials. That's the word in a new survey from SDL, a provider of content management, analytics, social intelligence and translation. The global survey, "Content Finds the Customer," is the third in a series
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SDL's Paige O'Neill: Customer Experience Getting Cheaper
If you've been paying attention to the customer experience management arena over the past two years -- and what marketer hasn't -- you've probably noticed the tools have grown far more sophisticated and far less expensive. That helps to explain why 750 marketing practitioners signed up for SDL's Innovate conference
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Discussion Point: Does Marketing Automation Enhance CX?
The terms "marketing automation" and "customer experience" trip off the tongue of the modern marketer with increasing frequency. But it's not always clear how the former enhances the latter. We took that question to several marketing practitioners who were in San Francisco for last week's Innovate conference, which focused
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The Latest Marketing World Casualty: Mass Marketing Campaigns
Marketing success today depends on customers seeing, engaging with -- and sharing -- your content within their trusted social networks. The path to purchase no longer looks the same to everyone, and it requires a very unique level of engagement.
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Are Marketers Using Data to Its Full Potential? No Way
“Big Data” has been an industry buzzword since it burst onto the marketing scene in the early 2000s. Unfortunately, more than a decade later, it remains a confusing buzzword for many marketers.
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