Articles
Tag: paula tompkins
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The C-Suite's Best Defense Against Digital Disruptors
The buzz that surrounded Unilever’s $1 billion buy of the Dollar Shave Club was telling. In many ways the purchase symbolizes the inability of large companies to respond quickly to new sales models and consumer behavior.
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Convert Online Traffic into Showroom Traffic
As online sales boom and online stores continue to proliferate, foot traffic to retailers’ storefronts is shrinking. For companies in the considered purchase category, the competition for showroom traffic is fierce. Whether it results in an offline or online purchase, most buyer journeys start with a keyword search online.
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Following the Intent Data Breadcrumbs
With small data here and big data there and lots of data everywhere, marketers must feel like Old MacDonald on a free-range farm. Small data. Big data. Demographic data. Behavioral data.
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Will Banks Finally Deliver on Customer Experience in 2016?
The financial service industry finally heard the message in 2015. For the past decade, industry experts have been telling top management they must be involved, and they must lead the digital transformation.
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Nothing is Standard About Standards
The brands that are succeeding today are the ones that give people the information they want, when they want it, in a format that is meaningful to them. The ability to meet these consumer demands is the driver behind data integration.
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