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Marketing & CX Leadership

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered.

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Google Adds AI Visibility Reports to Search Console
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A conference hallway with Sitecore signage at the Sitecore Symposium 2025 at the Walt Disney Dolphin Resort in Orlando, Fla.
Sitecore Acquires Scrunch to Boost AI Search Visibility
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Sponsored Article
A blue semi-truck sits precariously on the broken edge of a collapsed bridge spanning a body of water. A large section of the bridge has fallen into the water below, leaving a wide gap between the remaining sections. The scene is set under a cloudy sky, with shoreline vegetation and distant buildings visible in the background.
Veracity Over Volume: Stay Standing During the Great Content Collapse
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Two rolling suitcases sit near a large airport terminal window as a passenger jet takes off in the background. One suitcase is bright yellow, while the other is silver and topped with a hat and sunglasses, evoking leisure travel and vacation planning.
The Purchase Signal Most Brands Are Ignoring: The Booked Trip
A small autonomous delivery robot travels along a city street at dusk, illuminated by surrounding lights and vehicle headlights. Motion blur in the background emphasizes movement as the four-wheeled robot, carrying a small orange safety flag, navigates an urban environment independently.
Why Customer Experience Is Now Your AI Visibility Strategy
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Figma Make Brings Visual Editing to Live Codebases
Stacked tiles featuring the Salesforce cloud logo on a blue background, illustrating the brand’s platform ecosystem and identity.
Salesforce Acquires Contentful to Power Agentforce Content
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Is Context Engineering the New AEO Secret Sauce?
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What Is Customer Effort Score (CES)? Definition, Benchmarks and How to Improve It
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Articles Tagged "Petr Passinger"

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Digital Marketing
What Can Audience Overlap Teach You About Your Market?
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Digital Experience
From Cows to Go-Carts, 3 Unexpected Real-Time Location System-Driven IoT Solutions
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Digital Marketing
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Digital Experience
2018 Commerce Trends: Separating the Reality From the Hype
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Digital Experience
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Digital Workplace
HR Managers: Boost Hiring Processes With These Digital Marketing Tips
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Digital Marketing
3 Lessons from the Marketing Festival #mktfest
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Social Business
Workplace Lessons From a Beehive
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How We Topped YouTube Search Results
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Customer Experience
Get More Results with Less Effort in B2B Marketing Automation
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Customer Experience
How Does Lead Scoring REALLY Benefit Businesses? [Infographic]
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Customer Experience
CMSWire Top Contributors 2013 - Petr Passinger
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Digital Marketing
2014 Wish List ... from Petr Passinger
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Social Business
8 Features Intranets Can Steal from Customer Experience Solutions
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Customer Experience
9 Key Metrics to Evaluate Your Lead Nurturing
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Customer Experience
TESTED! Personal vs. Business Email Contacts on B2B Websites [Infographic]
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Customer Experience
Lead Scoring Rules for B2B Companies
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Customer Experience
The 5 Most Common Lead Scoring Mistakes
About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

Join the Community
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