Articles
Tag: phil britt
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Where the Customer Experience Focus Is Shifting in the Immediate Future
Striving to Increase trust, reducing marketing noise, a renewed focus on UX: just a few ways businesses see CX changing in the near future.
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Don't Let Your CX Efforts Go Bust Over the Holidays
Even the strongest customer experience program is put to the test during the holiday season. Here are some tips to prepare.
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What it Takes to Create a Digital Customer Experience Strategy Today
Without knowing where it stands, a company can’t move forward with its customer experience.
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What Skills Do Customer Experience Managers Need?
An effective CX program depends in no small part on having the right manager in place to lead the way.
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Bring Customer Loyalty Under the Customer Experience Umbrella
Why is there such a disconnect between loyalty and customer experience efforts, and how can they be more aligned?
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Cultural Institutions Turn to Tech to Heighten Customer Experience, On-Site and Off
Some art institutions are turning to augmented reality and other technologies to enhance customer experience.
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Striking the AI and Human Balance in Customer Experience
Excellent customer experience requires striking the proper balance between AI and humans.
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How to Show the Value of Customer Experience Efforts
Customer experience programs produce positive results for the enterprise, but sometimes it requires proof that it isn't simply a cost center.
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Getting Started with a Customer Experience Audit
Customer experience audits are getting better, but marketers aren’t taking advantage of continuous optimization of customer experience.
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Stitching Together Online and Offline Customer Data
What are businesses doing to chase down the elusive 360 degree view of their customers?
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5 Reasons Why Ecommerce Fails
Some businesses have been lulled into the belief that just because they set up an ecommerce site, the customers will come. That isn't going to happen.
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How to Gain Corporate Buy-In for Customer Experience Initiatives
No matter how good your plan may be, without corporate buy-in, you won’t get the funds to make your winning CX strategy a reality.
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Are Your Customer Experience KPIs Fit for Today?
What key performance indicators (KPIs) matter in today's digital world?
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Where the IoT Is Already Impacting Customer Experience
The IoT is making its way into many different industries, but the results are the same: quicker processes, faster service and happier customers.
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