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Marketo founder Phil Fernandez has been replaced as CEO by Steve Lucas, who formerly made a rapid rise at SAP to become global president of the SAP Platform Solutions Group.
Fernandez, who founded the San Mateo, Calif.-based marketing automation provider in 2006, stepped down Tuesday.
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Real time personalization for websites is the “next frontier” of marketing, according to Karl Wirth, CEO/founder of Evergage. In that sense, Marketo’s acquisition of Insightera makes sense, he told CMSWire.
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Marketo's vision has consistently been about multichannel relationship marketing. And last week’s acquisition of Insightera will advance that, according to Jon Miller, vice president of marketing content and strategy and a Marketo co-founder. Miller talked to CMSWire this week after the $19.
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