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Tag: phil fernandez
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Phil Fernandez Out at Marketo, Marc Andreessen Joins Dialpad Board, More News
Marketo founder Phil Fernandez has been replaced as CEO by Steve Lucas, who formerly made a rapid rise at SAP to become global president of the SAP Platform Solutions Group. Fernandez, who founded the San Mateo, Calif.-based marketing automation provider in 2006, stepped down Tuesday.
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B2B Marketing Insiders: Marketo-Insightera Acquisition Industry's 'Next Frontier'
Real time personalization for websites is the “next frontier” of marketing, according to Karl Wirth, CEO/founder of Evergage. In that sense, Marketo’s acquisition of Insightera makes sense, he told CMSWire.
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What the Insightera Acquisition Brings to Marketo
Marketo's vision has consistently been about multichannel relationship marketing. And last week’s acquisition of Insightera will advance that, according to Jon Miller, vice president of marketing content and strategy and a Marketo co-founder. Miller talked to CMSWire this week after the $19.
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