Articles
Tag: predictive analytics
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How to Put an End to Your Marketing Analytics Frustrations
We have access to more data than ever before — so why are we still so bad at finding the information we need to inform strategic decisions?
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Databricks' $140M Funding Will Drive AI, Engineering Investments
Databricks, a San Francisco-based business and customer analytics platform, will double its engineering staff, build out its analytics suite using artificial intelligence (AI), focus on specific verti
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Qualtrics Raises Its Experience Management Play with New IQ Engine
When Qualtrics raised $180 million in a Series C funding round in April, it was pretty clear it had something big in the works. Now we know what it is. Today the experience management (XM) platform pr
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Lattice Partners with Dun & Bradstreet to Improve Customer Insights
Lattice Engines updated its Predictive Insights Platform to give B2B marketers and sales reps deeper insights beyond traditional demographics on customers and prospects. The update improves data acces
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Will the Rise of the Patient Follow the Rise of the Consumer?
Customers have never held more power or had more choices. We demand service when we want it, where we want it and how we want it — and organizations scramble to keep up with our demands. And yet
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Marrying the Art and Science of Marketing: From Engagement to Bliss
Data and analytics have become so intertwined with marketing strategy it’s no longer acceptable to say you’re a marketer "but not a numbers person." Marketing used to be strictly an art, n
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The Trouble With Clicks: How to Look Past Them to Find Real Buyers
Machine learning and artificial intelligence have made huge strides in the recent past, from self-driving cars to Watson as Jeopardy champion to computers that can compose classical music and beat us
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Why Marketers Should Embrace Predictive Analytics
Traditional segmentation for marketing purposes will soon be overtaken by predictive analytics — learning from large volumes of data to segment customer databases based on forecasted future tren
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Why Magento Commerce Acquired RJMetrics
Big data and analytics are table stakes in the world of digital commerce. At least that is what Mark Lavalle, CEO of Campbell, Calif. based Magento Commerce, told CMSWire last week. But they may not b
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Give Predictive Analytics a Boost with the Human Touch
Cultivating customer loyalty is a top priority for any business, and most brands today believe that if they can preemptively gain a better understanding of customer needs, they can take subsequent ste
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Big Data Analytics Success Depends on These 3 Ingredients
The explosion of activity in the big data analytics sector is both undeniable and understandable. Done well, big data can help companies realize valuable data and business insights that translat
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Put the Power of Predictive Analytics in Business Users' Hands
What if you could better understand the characteristics of individuals likely to commit fraud or customers at risk of attrition? What if you could personalize your marketing outreach and website
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How to Think Human in a Digital World
It used to be a given that human contact was part of making any purchase. Before digital technology became mainstream, consumers made purchases from a community of people who likely knew them and thei
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Let Go Of Your Viral Marketing Dreams
There’s a lot to be said for the ability to predict trends based on cognitive algorithms. But you know what? This tactic is reactive. We focus so much on redirecting consumer attention bas
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