Articles
Tag: predictive analytics
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What Is Predictive Analytics and How Does it Impact Customer Experience?
Predictive analytics can detect and quantify emotional reactions in the human voice which can be used to predict customer churn, forecast sales and more.
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Machine Learning Trends for Marketers to Watch in 2022
Machine learning research is progressing at a startling pace, with downstream implications for marketers and businesses alike.
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Natural Language Processing and Conversational AI in the Call Center
This article will look at how NLP and conversational AI are being used to improve and enhance the call center operations.
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Customer Experience Automation and the Human Touch
Although AI shouldn’t take over everything, it can automate tasks to reduce friction and create room for humans to shine.
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How Predictive and Prescriptive Analytics Improve the Call Center Experience
Here we explore the ways predictive analytics and prescriptive analytics are being used in the call center today, and trends to watch for tomorrow.
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How Conversational AI Works and What It Does
Today’s AI-based chatbots are able to have full-blown conversations that leave people feeling like they just finished a conversation with a living person.
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How the Industrial IoT Is Making the Workplace More Productive
The IIoT is becoming a key part of the digital workplace and many vectors are turning to it to make workers more productive. Here's how.
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Where Does Technology Fit in Customer Experience?
Customer experience is at its heart a human endeavor, but the right technology can move the dial on CX efforts.
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Google Analytics Brings Predictive Metrics to App + Web
Google Analytics introduced two predictive metrics to App + Web properties this July, which focus on purchase and churn probability.
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How Marketers Can Overcome the AI Trust Gap
Lack of transparency into machine learning behavior causes issues of trust. Businesses must overcome these issues before it can adapt and use AI technology.
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Are Predictive Analytics Trustworthy?
No question that predictive analytics is a hot topic but according to recent data more than half of CEOs don't trust the accuracy of their data. Here's why.
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Why the Future of Customer Experience Lies in Predictive Technology
Predictive technology helps companies use historical and behavioral data to anticipate decisions their customers will make in the future.
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How to Deliver Credible Marketing Pipeline Forecasts
Delivering credible forward-looking marketing-generated pipeline forecasts helps marketer's secure more funding and level the power equation in organizations
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Where Analytics and Machine Learning Meet
Machine learning and analytics are terms that are often interchanged. While there are differences, they are, in fact, very similar.
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