Articles
Tag: predictive analytics
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Google Analytics Brings Predictive Metrics to App + Web
Google Analytics introduced two predictive metrics to App + Web properties this July, which focus on purchase and churn probability.
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How Marketers Can Overcome the AI Trust Gap
Lack of transparency into machine learning behavior causes issues of trust. Businesses must overcome these issues before it can adapt and use AI technology.
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Are Predictive Analytics Trustworthy?
No question that predictive analytics is a hot topic but according to recent data more than half of CEOs don't trust the accuracy of their data. Here's why.
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Why the Future of Customer Experience Lies in Predictive Technology
Predictive technology helps companies use historical and behavioral data to anticipate decisions their customers will make in the future.
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How to Deliver Credible Marketing Pipeline Forecasts
Delivering credible forward-looking marketing-generated pipeline forecasts helps marketer's secure more funding and level the power equation in organizations
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Where Analytics and Machine Learning Meet
Machine learning and analytics are terms that are often interchanged. While there are differences, they are, in fact, very similar.
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How to Put an End to Your Marketing Analytics Frustrations
We have access to more data than ever before — so why are we still so bad at finding the information we need to inform strategic decisions?
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Databricks' $140M Funding Will Drive AI, Engineering Investments
Databricks, a San Francisco-based business and customer analytics platform, will double its engineering staff, build out its analytics suite using artificial intelligence (AI), focus on specific verticals and expand globally thanks to a $140 million investment.
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Qualtrics Raises Its Experience Management Play with New IQ Engine
When Qualtrics raised $180 million in a Series C funding round in April, it was pretty clear it had something big in the works. Now we know what it is.
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Lattice Partners with Dun & Bradstreet to Improve Customer Insights
Lattice Engines updated its Predictive Insights Platform to give B2B marketers and sales reps deeper insights beyond traditional demographics on customers and prospects. The update improves data access and targeting and builds off the platform's existing artificial intelligence capabilities.
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Will the Rise of the Patient Follow the Rise of the Consumer?
Customers have never held more power or had more choices. We demand service when we want it, where we want it and how we want it — and organizations scramble to keep up with our demands. And yet ...
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Marrying the Art and Science of Marketing: From Engagement to Bliss
Data and analytics have become so intertwined with marketing strategy it’s no longer acceptable to say you’re a marketer "but not a numbers person." Marketing used to be strictly an art, not a science.
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The Trouble With Clicks: How to Look Past Them to Find Real Buyers
Machine learning and artificial intelligence have made huge strides in the recent past, from self-driving cars to Watson as Jeopardy champion to computers that can compose classical music and beat us at chess. But do any of these notable achievements mean that machines can anticipate our behavior online? Humans aren’t predictable. Not yet
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Why Marketers Should Embrace Predictive Analytics
Traditional segmentation for marketing purposes will soon be overtaken by predictive analytics — learning from large volumes of data to segment customer databases based on forecasted future trends, estimated future actions, and much more.
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