Articles
Tag: product information management
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How Do You Tell One Digital Cheese From Another?
Your brand inevitably competes against goods with similar characteristics and value propositions online. Structured data shows how to stand out from the crowd.
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How Ecommerce Changed Marketing’s Drills vs. Hole Debate
When we sell high-value, complex products online, whether it’s a bicycle, smartphone or Stain.Robo, we need to invest more in educational content.
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Product Information Management Is Painful Without a Single Source of Truth
Many B2B technology marketers dub their platform a “single source of truth.” It’s a bit grandiose, isn’t it?
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The PIM Evolution and the Shift to PxM
How have PIM systems changed, and what is a PxM? The experts weigh in.
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We Need to Get Our PIM Houses in Order
As midsize businesses grow online sales, they discover the limitations of managing tens of thousands of SKUs on spreadsheets.
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Top 10 Product Information Management Systems
Looking for a PMI or Product Information Management System for your organization, Here are ten picks from Forrester's worth takiong a look at.
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Web CMS vs. PIM: Which to Use for Ecommerce Catalogs?
Ecommerce is harder to execute than originally expected. Companies — both B2B and B2C — have near-unanimously come to this conclusion after a few years in the ecommerce space. And for those who have yet to start, the window of opportunity narrows as the ecommerce leaders continue their exponential growth.
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