Articles
Tag: public relations
-
A Match Made in Heaven? How PR and SEO Are Mutually Beneficial Marketing Activities
PR can help with so many areas of your digital marketing strategy, not the least of which is SEO.
Continue reading...
-
Entrepreneur Spotlight: The Co-Founder of Babbler, Hannah Oiknine
CMSWire is shining the light on another entrepreneur in the tech space. This time, we interview Hannah Oiknine, co-founder of Babbler.
Continue reading...
-
Employees Long for Better Workplace Communication [Infographic]
Many enterprises are embracing digital transformation. But all that change will fall flat unless organizations improve their basic communication skills. That's the conclusion of a survey released today, which found nearly half of the 250 communications professionals who responded think their companies should rethink their digital workplace communications program.
Continue reading...
-
Can A Little Paranoia Save Media & Public Relations?
According to Benjamin Franklin, the only things certain in life are death and taxes. He obviously forgot "change" — which is just as certain, by any measure.
Continue reading...
-
Speed Read: How to Make a Journalist Cringe
Ask a so-called serious journalist to describe what it means to work in public relations or marketing and you're likely to get some colorful answers. PR is "the dark side," the place news reporters go when they decide to "sell out," the land of puff and fluff.
Continue reading...
-
Muck Rack CEO Gregory Galant Makes Media Look Easy
If Gregory Galant ― CEO of Sawhorse Media, which includes digital PR and journalism platform Muck Rack as well as the Shorty Awards honoring the best of social media ― ever feels he’s running out of space on his exceptional bio, perhaps he could simply drop his last name.
Continue reading...
-
Can New Media Database Get Reporters to Your Event?
Just when I was thinking, "Doesn't Cision do that?" Francois Huynh had an answer to my question about the PR service and software giant. A former Yahoo project manager, Huynh is head of the new "invitation aggregator" InvitetheMedia.com, which combines a database of journalists and influencers, their beats and
Continue reading...
-
Media Trainer Jim Cameron: How to Handle a PR Crisis
New York City area commuters are still feeling aftershocks from the deadliest train accident in the history of the Metro-North Railroad.
Continue reading...
-
Lessons from Brazil Soccer: How to Manage a PR Crisis
Brazil lost to Germany 7-1 in the World Cup soccer semifinals Tuesday in Belo Horizonte, Brazil. That's like everyone getting food poisoning simultaneously at a convention to promote celebrity chef Emeril Lagasse's pasta sauce. It's the worst PR crisis you can imagine. Right on your home turf.
Continue reading...
-
Smart Engagement: Public Relations Tips for Startups
Startups have nothing but an uphill battle when it comes to raising awareness in the market. A smart public relations campaign can go a long way, but many new companies have a poor grasp of the PR basics.
Continue reading...
-
Public Relations Pros Offer Twitter Tips
Quick: Name a company on Twitter that you admire because of the way it promote its brand. What would you want to know about how it strategizes that could help your organize manage its online presence? Best Practices from PR According to the Twitter Best Practices poll conducted by iPressroom-CommPRO.
Continue reading...
-
Using PR to Drive Traffic to Your Website
You want to grow your business, and raising its profile in the community seems like the perfect strategy to get more visitors to your website. But, be warned, if you launch a public relations campaign prematurely you could be doing more harm to your business than good.
Continue reading...
