Articles

Tag: purchase decisions

Decision Paralysis Is Real: Why Less Is Often More

Liraz Margalit | Mar 3, 2020

The more options brands give people, the less likely they are to choose anything at all.

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How Marketers Can Use Intent Data

Kaya Ismail | Feb 12, 2020

Digital marketing is a constant battle trying to understand why consumers make purchase decisions, intent data can help. Here's how.

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4 Ways to Keep Your Vendor Honest During the Evaluation and Purchasing Process

Dom Nicastro | Apr 26, 2018

In journalism the rule is trust but verify, it seems the same is true with your technology vendors.

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Tag: purchase decisions

Decision Paralysis Is Real: Why Less Is Often More

How Marketers Can Use Intent Data

4 Ways to Keep Your Vendor Honest During the Evaluation and Purchasing Process