Articles
Tag: rajat paharia
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Playing with Gamification: Employee and Consumer Perspectives
We've discussed gamification a lot lately. Why it works for many organizations. Why it may not work. Where a major research firm thinks it's going. So we cast our gamification fishing lines to find companies who swear by the concept of motivating customers and employees.
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Gamification: Game With the Concept?
Next year will be the year gamification fails. It’s a concept built on hype, and 80 percent of all programs will die by 2014, according to Gartner. Rajat Paharia disagrees — 100 percent. The founder of Bunchball, a provider of online gamification solutions, he thinks it is only
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Gamification is Here and It Means Business
“Employee engagement,” the high-profile catch phrase that’s been echoing through the halls of corporate America for the better part of the last decade is buzzing anew.
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Gamification Gears Up for its Biggest Year Yet
2011 was an eventful year for the world of gamification. This year, the term itself finally went mainstream and started to make sense for consumers and business alike.
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