Articles
Tag: retail
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Is Omnichannel Retail the Future of Ecommerce?
In the near future, omnichannel retail could be the difference between your organization's ecommerce stagnation and growth.
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What Is Contextual Commerce and Why It Can Be So Hard
Context commerce has been around for a while in theory, but is only now making its way into the consumer mainstream.
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AR and VR Could Be Mainstream Sooner Than You Think
As AR and VR applications go mainstream, Gartner estimates that by next year 100 million consumers will use this tech to shop. But is that realistic?
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When The Customer Is Not Always Right: Do Retail's Customers Expect the Impossible?
Increasingly it seems that customers expect retailers to move heaven and earth for them, but that's not always possible or reasonable.
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Google Ups Its Ecommerce Presence With Shopping Actions
Google Shopping Actions aims to give Amazon some competition — while it shows promise, it still has a ways to go.
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Why Your Customer Experience Needs To Be Proactive
Far too often, customer experiences lag behind modern customer expectations.
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Hidden Tech to Shop, Play and Live Better in 2019
A look at three hidden tech advances that are poised to move into the spotlight in 2019.
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The Customer Experience Metrics Retailers Are Missing
Sales metrics are lagging indicators that just tell retailers how they did in the past — and often too late to prevent CX failures from impacting future sales.
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Worried About the Amazon Effect? Let Data Show You the Way
The Amazon Effect is palpable, and is impacting businesses small and large.
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Sara Pollard: Evolve to 'Stay Relevant' to Your Workforce's High Expectations
Sara Pollard, senior manager, Digital Strategy and Brand Engagement at Walmart discusses the company's extranet in our latest DW Leaders interview.
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Why Retail Marketers Need to Jump on the Real-Time Communication Trend
Real-time communication is important to retail marketers, and brick-and-mortar stores improve the effectiveness of real-time marketing.
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Building Bridges Between Your Online and Offline Data
As retailers strive to develop multichannel marketing operations, they must merge the online and offline data they collect about customers.
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How Retailers Can Tackle 3 Big Data Challenges
Big data's application in retail has both success stories and failures. To ensure success, here are some big data challenges and tips on how to overcome them.
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Amazon Go Pushes the Limits of Mobile Commerce
Amazon's experiment with Amazon Go is a test of the idea that online and offline retail are no longer separate activities.
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