Articles
Tag: retail
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The Customer Experience Metrics Retailers Are Missing
Sales metrics are lagging indicators that just tell retailers how they did in the past — and often too late to prevent CX failures from impacting future sales.
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Worried About the Amazon Effect? Let Data Show You the Way
The Amazon Effect is palpable, and is impacting businesses small and large.
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Sara Pollard: Evolve to 'Stay Relevant' to Your Workforce's High Expectations
Sara Pollard, senior manager, Digital Strategy and Brand Engagement at Walmart discusses the company's extranet in our latest DW Leaders interview.
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Why Retail Marketers Need to Jump on the Real-Time Communication Trend
Real-time communication is important to retail marketers, and brick-and-mortar stores improve the effectiveness of real-time marketing.
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Building Bridges Between Your Online and Offline Data
As retailers strive to develop multichannel marketing operations, they must merge the online and offline data they collect about customers.
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How Retailers Can Tackle 3 Big Data Challenges
Big data's application in retail has both success stories and failures. To ensure success, here are some big data challenges and tips on how to overcome them.
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Amazon Go Pushes the Limits of Mobile Commerce
Amazon's experiment with Amazon Go is a test of the idea that online and offline retail are no longer separate activities.
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Customer Data Platforms Put Omnichannel Within Reach for Small Retailers
SaaS-based customer data platforms (CDP) may enable small retailers to deliver omnichannel experiences through a single customer view.
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Bridge the Online–Offline Retail Gap With This Technology
New tools make it easier for omnichannel retailers to link the online and in-store shopping experiences.
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Will Indie Merchants Force Amazon to Loosen Its Grip on Ecommerce?
The upward trajectory of ecommerce parallels the growth of the world wide web, and more growth is in the forecast. Worldwide retail ecommerce sales are predicted to rise 23.2 percent in 2017 to $
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Sheryl Kingstone: Commerce Success Depends on Contextual Relevance
For Sheryl Kingstone, improving customer experience (CX) and the rise of digital commerce have been central drivers for her career. Early on, Kingstone spent time implementing CX software as a m
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What Happens When IoT, Big Data and Real-Time Location Systems Meet?
The retail industry is in decline. People commonly attribute the decline to three factors: too many malls, customers switching to online shopping and a change in mindset from materialism to
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Ecommerce Success Hinges on the Entire Digital Experience
Retail organizations are struggling to provide seamless digital experiences, but ironically, their own internal organizations can be part of the problem. That’s because the different touch
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Curated Customer Journeys Level the Retail Playing Field
The concept of omnichannel retail has taken hold to the point where many businesses have begun exploring the benefits of providing and integrating offline, online and mobile platforms aimed at engagin
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