Articles
Tag: retail
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It's Time to Update Your QR Code Marketing Strategy
With 45% of U.S. shoppers stating they had used a marketing-related QR code, its time to update your QR code strategy.
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Online? In-Store? Get Ready for the Era of Phygital Shopping
The line – however slim – that existed between in-store and online retail experiences was eliminated during the COVID-19 pandemic.
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Why Your Next Pop-Up Event Should Have a Tailored Business Plan
You should approach the launch of a pop-up shop like you would approach the launch of a startup — and it begins with a business plan.
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McDonald’s Ready to Beef up Its CX Efforts With Addition of New Team and Structure
This week, fast food giant McDonald’s announced restructuring and added a new team to the business that will take ownership of CX and personalization.
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Amazon CEO Jeff Bezos Is Stepping Down, But Is It Still Business as Usual?
Jeff Bezos has stepped down as Amazon's CEO, but apart from an increased focus on the cloud, it looks like business as usual. Here's why.
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How Amazon's Just Walk Out Tech Will Change Shopping
To understand the possibilities that await, we spoke to both marketing and technology executives to find out more about Amazon's approach.
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Why CVS Is Betting on Brick and Mortar
Why are pharmacy brands like CVS betting on brick & mortar as their primary way of doing business, if the benefits of digital disruption are so well-documented?
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Meeting Customer Needs This Holiday Season
This could be one of the most challenging holiday seasons in memory for retailers with brick-and-mortar operations.
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Retention, Not Acquisition, Will Be Hard This Holiday Season
Continue to put your customers first and make empathy a consideration for all campaigns moving forward. It’ll benefit your brand in the long run.
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The New, No-Touch World of Commerce: Reimagining Customer Experience
As the crisis persists, the new, no-touch world of commerce shows no signs of reverting to the pre-2020 landscape.
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Understanding and Adjusting to COVID-19's Impact on Ecommerce
The outlook for ecommerce is currently up in the air, industry leaders share what they’re seeing in online retail and tips for surviving the uncertainty.
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Why Brick-and-Mortar Stores Will Remain Even If Microsoft Doesn't Get It
Microsoft is about to close the majority of its retail outlets. But don't wave goodbye to in-store shopping just yet. Here’s why.
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How Has the Customer Journey Shifted?
Shelter-in-place rules resulted in businesses closing, and others adopting online or hybrid online/curbside pickup ordering, changing the customer journey.
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How Headless Technology Is Changing Ecommerce
The first wave of headless CMS emerged as a way to deliver content to the many, rapidly emerging touchpoints, and now the approach is surging in ecommerce.
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