Articles
Tag: retail
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Why Retail Marketers Need to Jump on the Real-Time Communication Trend
Real-time communication is important to retail marketers, and brick-and-mortar stores improve the effectiveness of real-time marketing.
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Building Bridges Between Your Online and Offline Data
As retailers strive to develop multichannel marketing operations, they must merge the online and offline data they collect about customers.
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How Retailers Can Tackle 3 Big Data Challenges
Big data's application in retail has both success stories and failures. To ensure success, here are some big data challenges and tips on how to overcome them.
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Amazon Go Pushes the Limits of Mobile Commerce
Amazon's experiment with Amazon Go is a test of the idea that online and offline retail are no longer separate activities.
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Customer Data Platforms Put Omnichannel Within Reach for Small Retailers
SaaS-based customer data platforms (CDP) may enable small retailers to deliver omnichannel experiences through a single customer view.
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Bridge the Online–Offline Retail Gap With This Technology
New tools make it easier for omnichannel retailers to link the online and in-store shopping experiences.
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Will Indie Merchants Force Amazon to Loosen Its Grip on Ecommerce?
The upward trajectory of ecommerce parallels the growth of the world wide web, and more growth is in the forecast. Worldwide retail ecommerce sales are predicted to rise 23.2 percent in 2017 to $2.290 trillion. That means for the first time, ecommerce sales will account for one-tenth of total
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Sheryl Kingstone: Commerce Success Depends on Contextual Relevance
For Sheryl Kingstone, improving customer experience (CX) and the rise of digital commerce have been central drivers for her career. Early on, Kingstone spent time implementing CX software as a marketer at companies including CompuServe, DataMirror and Praxis.
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What Happens When IoT, Big Data and Real-Time Location Systems Meet?
The retail industry is in decline. People commonly attribute the decline to three factors: too many malls, customers switching to online shopping and a change in mindset from materialism to experiences. But what if we brought the online experience to offline shopping — would that counteract the latter two reasons? Customer Experience Drives the Way An estimated 73 percent of shoppers use mobile devices while shopping in a store to check reviews, product datasheets, usage guidelines and more.
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Ecommerce Success Hinges on the Entire Digital Experience
Retail organizations are struggling to provide seamless digital experiences, but ironically, their own internal organizations can be part of the problem.
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Curated Customer Journeys Level the Retail Playing Field
The concept of omnichannel retail has taken hold to the point where many businesses have begun exploring the benefits of providing and integrating offline, online and mobile platforms aimed at engaging customers. This ability to reach out across platforms also opens up avenues for retailers to maximize customer engagement by
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How Retailers Can Prep for Augmented and Virtual Reality
For years, retailers have been bracing for their version of Armageddon because in their minds, the decline of shopping malls, hastened by customers’ growing preference for shopping online, signal a coming brick-and-mortar apocalypse. Yet in the US, a country with almost 7.3 square feet of retail space per capita —
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Signs an Ecommerce Site Clearly Doesn't Want Your Business
I don't normally spend too much of my free time thinking about my friend’s cycling shorts. In fact, I can honestly say I’d given the subject zero attention until last week.
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4 Digital Ad Inflection Points Marketers Can't Ignore
The past two years have resulted in brutal turbulence for retailers who face a continuing threat to their brick-and-mortar business, increasing consolidation by behemoth one-stop sellers, and a dizzying array of tools and solution providers all promising to be the digital-marketing holy grail.
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