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Marketing & CX Leadership

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered.

Editorial
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Marketers Are Losing Control of Targeting, Content and Data — Here's How to Fight Back
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Editorial
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Why Martech Consolidation in 2026 Requires Fixing Workflows, Not Just Cutting Vendors
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News Analysis
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5 Vendor Governance Lessons From HubSpot's Customer Data Enrichment Reversal
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A person wearing a mustard-yellow sweater sits at a small white table holding a smartphone displaying the TikTok app logo on its screen. An open notebook rests on the table in the background, while the user's face is partially out of focus as they tap the phone.
Is Your Brand's AI Content Ready for TikTok's New Labeling System?
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Why Your CX Stack Is Failing Despite Record Martech Spend
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4 Success Factors That Separate AI-Ready Brands From the Rest
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The Quarterly Belief Audit CX and Contact Center Leaders Should Steal
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A Great Chief Experience Officer Designs Themselves Out of the Job
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Who's Really Accountable When Marketing Misses Its Revenue Number?
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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

Join the Community
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