Articles
Tag: rob vandenberg
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A 5-Point Checklist for Finding a Translation Management System
The best translation management systems (TMS) find the perfect balance between function, features and performance. Independent market research company Common Sense Advisory (CSA Research) released a guide for businesses in the market for a new TMS. The guide breaks down TMS evaluation into five main functional areas: management, workflows,
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Content Translation Wins Customer's Hearts and Minds
Marketing strategy is undergoing a seismic shift away from the product-focused pitches of outbound marketing and toward an improved inbound marketing experience. Building brand loyalty is more than making a sale, it’s about establishing a relationship.
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Why Translation is Becoming Invisible
Average users can now employ their mobile devices to ease the transition between cultures, and they expect similar progress in your company’s website and app.
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The Importance of DocOps in the New Era of Business
“Fail quick, fail often, recover quickly.” This truism of DevOps has redefined the way that companies launch products. By destroying the invisible wall between developers -- the left brain of the business -- and operations, the logical troubleshooters, DevOps has created the ultimate digital product assembly line.
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Building Authentic Experiences on the Internet of Things
Remember the days when the biggest user interface (UI) challenge was how to get your website to work both in Internet Explorer and Netscape? It’s a matter of opinion whether those were the good old days or bad old days, but one thing is clear.
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The Enterprise Cloud is Finally Moving Beyond Storage
Box continues to woo IT departments with its security features and consolidated file services. Dropbox is attempting to take its viral model into the enterprise. Google Apps, Amazon Web Services and even the recent Apple-IBM partnership represent further inroads.
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How to Mind Details at Scale
Companies of all sizes face a similar content problem: It’s become normal for content to be scattered between CMSs, email, social media, intranets and other silos. Workers on average spend 19 percent of their time looking for information, when their time could be better spent focusing on the core tasks
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5 Ways to Handle Real Time Content Demands
Here are some places to increase your customer engagement, both inside and outside of your CMS. Give Users the Chance to Answer Their Own Questions Most users today browse the web on social channels, and most want to engage.
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People Read Less and Watch More: Make Visuals Work for You
Hit play and watch. Click and receive. People expect instant visual gratification and if your website doesn’t provide, they quickly dismiss you as dated or difficult to digest.
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Insults, Assumptions, Cultural Affronts: Mistakes to Avoid When Going Global
Making mistakes in business is natural. Sometimes those mistakes benefit your overall success. Hire the wrong iPhone developer, and you’ll learn what to look for in the next one. Cancel your work from home policy, and you might get faster collaboration, the way Marissa Mayer wanted.
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Good Workflow is the Foundation of Customer Experience
One of the most powerful ways of succeeding as an online business is to give your customers a seamless, easy to use service, no matter where in the world they’re located.
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Translation in the Cloud
People expect translations to happen at the speed and accuracy of a Star Trek Universal Translator. Unfortunately, that time is not here yet, but we are approaching it quickly.
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Use Your Social Networks to Overcome International Marketing Barriers
Language is an obstacle for e-commerce. In order for businesses to compete globally for customers, they must ensure that the content they produce is readily available in each target market.
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Content Value Index for Localization: Not All Content is Created Equal
So how does your organization categorize the relative value of its content for translation? How, what and when do you translate specific types of content? I propose we look at this in terms of a “Content Value Index.
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