Articles
The best translation management systems (TMS) find the perfect balance between function, features and performance.
Independent market research company Common Sense Advisory (CSA Research) released a guide for businesses in the market for a new TMS. The guide breaks down TMS evaluation into five main functional areas: management, workflows,
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Marketing strategy is undergoing a seismic shift away from the product-focused pitches of outbound marketing and toward an improved inbound marketing experience.
Building brand loyalty is more than making a sale, it’s about establishing a relationship.
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Average users can now employ their mobile devices to ease the transition between cultures, and they expect similar progress in your company’s website and app.
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“Fail quick, fail often, recover quickly.” This truism of DevOps has redefined the way that companies launch products. By destroying the invisible wall between developers -- the left brain of the business -- and operations, the logical troubleshooters, DevOps has created the ultimate digital product assembly line.
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Remember the days when the biggest user interface (UI) challenge was how to get your website to work both in Internet Explorer and Netscape? It’s a matter of opinion whether those were the good old days or bad old days, but one thing is clear.
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Box continues to woo IT departments with its security features and consolidated file services. Dropbox is attempting to take its viral model into the enterprise. Google Apps, Amazon Web Services and even the recent Apple-IBM partnership represent further inroads.
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Companies of all sizes face a similar content problem: It’s become normal for content to be scattered between CMSs, email, social media, intranets and other silos. Workers on average spend 19 percent of their time looking for information, when their time could be better spent focusing on the core tasks
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Here are some places to increase your customer engagement, both inside and outside of your CMS. Give Users the Chance to Answer Their Own Questions Most users today browse the web on social channels, and most want to engage.
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Hit play and watch. Click and receive. People expect instant visual gratification and if your website doesn’t provide, they quickly dismiss you as dated or difficult to digest.
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Making mistakes in business is natural. Sometimes those mistakes benefit your overall success. Hire the wrong iPhone developer, and you’ll learn what to look for in the next one. Cancel your work from home policy, and you might get faster collaboration, the way Marissa Mayer wanted.
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One of the most powerful ways of succeeding as an online business is to give your customers a seamless, easy to use service, no matter where in the world they’re located.
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People expect translations to happen at the speed and accuracy of a Star Trek Universal Translator. Unfortunately, that time is not here yet, but we are approaching it quickly.
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Language is an obstacle for e-commerce. In order for businesses to compete globally for customers, they must ensure that the content they produce is readily available in each target market.
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So how does your organization categorize the relative value of its content for translation? How, what and when do you translate specific types of content? I propose we look at this in terms of a “Content Value Index.
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