Articles
Tag: search engine
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What Marketers Can Expect From Google MUM
Google announced the latest search engine upgrade — MUM — in May. With the first rollouts expected in coming weeks, where should marketers be focusing?
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Is It Time to Add Google Local Service Ads to Your Marketing Strategy?
If you provide a local service, you should advertise locally. In this article, we’ll explain both why and how.
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The Environmental Cost of Search
The brain is very efficient, much more environmentally friendly than Google or any AI. We should use our brains more.
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A Look at the Top 4 Digital Marketing Categories
Digital marketing is constantly changing, but there are some foundational categories of digital marketing you need to have a strong grasp of to thrive.
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Making Sense of Your Google Lighthouse Results
Google's Page Experience update is here. Let Lighthouse light the way forward by performing an audit of your website while measuring its performance.
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What You Need To Know About HubSpot's SEO Certification
SEO is a much need skill for marketers. A certification from HubSpot or other training provider can help you stand out from the rest of the job seekers.
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6 Tips for Better Content Syndication in 2021
Even if you create the best content ever, if no reads it how valuable is it? Get the most out of your content with these content syndication best practices.
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The 8 Most Popular Types of Digital Marketing
A close look at the 8 most popular digital marketing mediums, and tell you how they can be used to your advantage.
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UserLeap & MeetingPlay Get Funding Rounds, Genesys Launches CX Platform & More News
Acquisitions, new features & capabilities and funding rounds abound. All that and more from the week in CX and marketing news.
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When Is Changing an Article Date Good for SEO?
It's long been proven that Google likes fresh content. But changing your article's date doesn't mean your article is fresh and that Google will rank it better.
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Highlights From Google's Marketing Livestream
Catching up on the big takeaways for marketers from the Google Marketing Livestream 2021 event.
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Preparing for Google's Page Experience Update via the Core Web Vitals Report
Core Web Vitals are the key signals such as page loading speed and ease of interaction with which Google uses to measure a website's performance.
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Moz Announces New Beta Performance Metrics Suite
Moz announces the launch of Performance Metrics suite, a new beta feature within the Site Crawl toolset in Moz Pro.
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25% of Top-Ranking Sites in Google Search Have No Meta Descriptions. Wait, What?
A recent study uncovered that a one quarter of the top-ranking sites in Google search don't have a meta description. Is it time to reevaluate their use?
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