Articles
Tag: search engine
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Marketers: Think Beyond the Search Engine to Serendipitous Discovery
Digital experience and content marketing leaders know how important it is to be where your customers are.
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Google Wins With Right-Side Ad Change, Adobe Says
More than two months after Google removed paid ads from the right side of its search engine result page (SERP), Adobe has some encouraging news. Overall, the change seems to generated a positive impact for most advertisers and consumers.
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Can a Search Engine Pop Our Filter Bubbles?
No search engine comes close to competing with Google, but a Toronto project is determined to give the internet an alternative.
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Who Wants .pizza? Brand SEM as Google Strategy
The explosion of generic top-level domains (gTLDs) has begun, with forward-thinking brands having already snapped up their domain names of choice. If this rush turns out to be more than just a fad, how can your brand use it to create a search engine marketing (SEM) advantage? The Rise of gTLDs Gone are the
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Google Says Goodbye to Right-Side Ads
Goodbye, right side. Hello, left. Google is removing paid ads from the right side of its search landing page on desktops. Paid ads will only appear on top of the organic search results (on the left). This is not a full-on divorce from the right.
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