Articles
Tag: segment
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4 CDP Case Studies: Openprise, Tealium, Segment, mParticle
How are businesses using customer data platforms? We caught up with four CDP providers to understand how their CDP is used in the real world.
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What's Behind the CRM-Trolling Platform of Independents?
More than 200 companies formed an alliance to promote the idea that CRM software is not enough. Why?
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Segment Nets $64 Million to Grow Customer Data Platform
Segment, a customer data platform provider based in San Francisco, today announced a $64 million, Series C funding round led by the Y Combinator Continuity Fund. This brings the near 5-year-old company's total funding to $109 million. It comes of growth for the company. About 14 months ago, Segment reported
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Segment Helps Marketers See Beyond the Click-Through with Latest Release
San Francisco customer data platform provider Segment wants its customers to avoid a manual spreadsheet haze of slicing and dicing data from Facebook Ads and Google AdWords. Today it released Segment Sources for Facebook Ads and Google AdWords.
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San Francisco Startup Expands Ways to Measure CX
A San Francisco-based customer data platform startup wants to help organizations measure customer experience beyond websites and mobile apps. The company, Segment, just released today a tool called Sources, which allows users to load data from a variety of systems including CRM, email and payments. Specifically, it integrates Segment's platform with Salesforce, Zendesk, Stripe, SendGrid, MailChimp, Mandrill, Intercom, HubSpot and Twilio straight into Amazon Redshift or PostgreSQL without writing a line of code. Officials promised future
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