Articles
Tag: social media marketing and tools
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Steak-umm’s Tweets Are a Master Class in Brand Authenticity
What marketers can learn from Steak-umm's straight talk on COVID-19.
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Use Lookalike Audiences to Reinvigorate Your LinkedIn Ad Campaigns
LinkedIn has its own variation of Lookalike Audiences, a feature aimed at helping marketers target ads at people who are similar to a given page audience.
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Don't Fall For These 5 Marketing Myths
A look at some misconceptions about marketing — and why you shouldn't fall for them.
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Enough With the Spam: 3 LinkedIn Networking Tactics for Marketers
Three key LinkedIn networking tactics that actually work.
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5 Rules to Avoid Bot Backlash From Customers
Bot backlash is upon us. On Facebook, where companies once raced to implement time-saving bots, failure rates are reported to have hit 70 percent. Only three in 10 interactions go off without a hitch, according to recent reports.
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