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Marketing & CX Leadership

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered.

Editorial
AI-generated illustration of dejected Philadelphia sports fans wearing jerseys and hats representing the city's professional teams, sitting with heads bowed and disappointed expressions beneath a nighttime Philadelphia skyline. A large sign reading "The Pain Is Real Again" reinforces the emotional scene, echoing the article's theme that emotional outcomes matter more than favorable statistics or expectations.
Your Customers Don't Care About Your CX Dashboard — Just Ask a Philly Sports Fan
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News
Adobe Founders Tower at its headquarters in San Jose, Calif.
Adobe to Acquire Topaz Labs to Boost AI Video & Image Tools
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Stacked tiles featuring the Salesforce cloud logo on a blue background, illustrating the brand’s platform ecosystem and identity.
Salesforce Debuts Help Agent With Pay-Per-Resolution AI
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Digital billboard in New York’s Times Square displaying MoEngage’s announcement of $100 million in funding led by Goldman Sachs and A91 Partners, featuring the Nasdaq logo and a stylized statue graphic celebrating the milestone.
MoEngage Acquires Aampe to Put a Dedicated AI Agent Behind Every Customer
In an image generated by AI, a humanoid robot stands at the open doorway of a home office holding an “AI Readiness Check” clipboard while a Black woman web designer reviews a website layout on her computer. The workspace includes wireframes, notes and design materials, visually representing AI systems evaluating whether a website is prepared for AI discovery, interpretation and trust.
Can Only 3% of Top Global Brands Have AI-Ready Websites?
Customer Contact Week 2026 in Vegas
What Comes After AI? Leaders Say the Hard Part Is Just Beginning
Outdoor billboard featuring colorful abstract lettering and shapes with the message “Made in Figma by Erica Leong,” displayed against a city skyline.
Figma Launches Code Layers & Motion at Config 2026
Black-and-white vintage photograph of two men in suits standing close together indoors, each holding a finger to his lips in a "shh" gesture. Both appear to be exchanging a conspiratorial glance, suggesting secrecy, discretion or silence, while blurred figures stand in the background.
The New Rule of Customer Engagement: Sometimes Say Nothing
Three stacked Amazon Prime delivery boxes on a doorstep, with a garden visible in the background.
AI Traffic Growth Nears 100% on Amazon Prime Day — and Converts Better Than Every Other Channel
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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

Join the Community
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