Articles
Tag: social media strategy
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Has Content Marketing Gotten Too Boring?
Confession: I’m getting tired of content marketers writing about content marketing. But guess what I'm about to do .... Here’s my new theory: There’s more stuff about content marketing than good examples of content marketing out there.
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Big Brands on Instagram: Best Practices for Engagement
It didn't take long for Instagram to capture our hipster hearts. Even brands are getting in on the action now.
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A Look Back at Social Media in 2012
In 2012, the social media landscape got manicured. Many more prominent channels emerged and older ones became more refined as they worked to embrace where and how we engage, manage and otherwise share information.
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Social Slam 2012 Cuts Through Nonsense, Delivers Social Insights
On Friday, April 27 more than 500 community managers, social media strategists and marketers convened in Knoxville for Social Slam 2012. The brainchild of Mark Schaefer, educator, blogger and author of Return on Influence, this was Social Slam’s second year.
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DAM Lowdown: Social Media Strategy, Webinar Series, Open Source DAM Solution
This week we look at why DAM started, its role in social media strategy, what you should know before starting a DAM initiative and benefits of DAM software. Why DAM Started In Digital Asset Management: Let's Not Forget Why it Started, author James Freeman-Gray says, "DAM is one of
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A Year in the Life of a Social Media Strategist
If you had to trace the trajectory of the social media strategist within the enterprise, you’d either get a spike or a sharp decrease -- depending whether your company has embraced social media as a tool to improve customer relations, business processes and product innovation, or if it has reacted
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4 Tips to Help Define Your Social Media ROI
If there were a way to know how many Facebook fans or Twitter followers were needed to convert a sale, social media wouldn’t be such a hard sell to companies.
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Harnessing User-Generated Content for Search Optimization
We all know that optimizing content is often the key to unlocking your company’s potential. Good content can make it easy to sell widgets and improve the customer experience as well as make it easier for others to find your content. When it comes to SEO, content is the king.
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Social Media Marketing 101: Who Are You? What Do You Do?
Starting in January 2012, I will be assuming the role of adjunct faculty member at the Maryland Institute College of Art in Baltimore, Md., where I will be teaching Social Media Marketing as a part of its new Business of Art and Design program. The program aims to provide
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Social Funnel is Future of Successful Marketing
In an ever-changing social landscape, it’s only fitting that the latest thought piece about mastering the elements of the social enterprise has been published as an eBook. The Social Marketing Funnel: Driving Business Value with Social Marketing by the folks at Awareness attempts to challenge the way CMOs and social
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Adding Up the Real Cost of Social Media
Breaking news: Social media is not free. Sure, Twitter and Facebook and a slew of other social networking platforms don’t cost anything to sign up. But they do steal your time and energy. A recent infographic outlines the specific costs associated with implementing social media in an organization.
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Study: Social Media Most Active When Users Aren't
Many different elements can influence a social media strategy. Most of them rely on anecdotal evidence -- often the result of trial-and-error initiatives. While there’s nothing wrong with using experimental outcomes to plan how to use social media to reach customers, it also helps to use actual data.
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The State of Social Media for Business in 2010
Recently, SmartBrief and Summus released the The State of Social Media for Business 2010. It provides a snapshot of how, why and what businesses are doing within the social media world.
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Is Your Social Media Project Failing? Maybe it's Your Strategy
Gartner predicted that over 50% of online communities created for Customer Relationship Management (CRM) purposes would fail in 2010 alone. Why? Because clearly defined values were not established at the onset of a social strategy for both the customer and the company.
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